Patrick whitnall
Showing 1 - 10 of 40 results
Lion, Reckitt and Mars Snacking join AiMCO
Three major brands join AiMCO as creator marketing moves deeper into Australia's mainstream marketing mix and brand mix.
by Natasha Lee – Aug 26, 2026
AiMCO goes bigger for 2027 Summit with VIP breakfast
The influencer industry body is moving to the Roundhouse, adding new VIP experiences and opening member submissions.
by Tom Gosby – Aug 11, 2026
AiMCO Awards go bigger with 36-category 2026 program
Entries are open across 36 categories, with the awards moving to Sydney’s Roundhouse in February 2027.
by Tom Gosby – Aug 5, 2026
AiMCO unveils case studies spotlighting Australia’s top influencer campaigns
The case study features more than 30 campaigns from winners at the 2025 AiMCO Awards, spanning brands, creators and platforms across Australia.
by Vihan Mathur – Mar 31, 2026
AiMCO welcomes six new members including Bastion and History Will Be Kind
The additions come as it tracks toward record membership growth in 2026.
by Vihan Mathur – Mar 26, 2026
AiMCO issues giveaway compliance rulebook for creators
'The influencer marketing industry is expected to hit $1 billion, showing just how important influencer campaigns and partnerships have become.'
by Vihan Mathur – Mar 19, 2026
Uber Australia and HELLO dominate 2025 AiMCO Awards
Content creator Adelle Petropoulos took home the inaugural People’s Choice award.
by Vihan Mathur – Feb 27, 2026
CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
by Mediaweek – Feb 26, 2026
Comedy creator duo Olan and Ibby to host AiMCO’s 2025 influencer awards
Akbar and Olaniran, best known as the voices behind the hit podcast What’s The Go.
by Vihan Mathur – Feb 3, 2026
Taking control and kicking AI out: 10 trends influencing the creator economy in 2026
Welcome to the 2026 creator economy.
by Vihan Mathur – Jan 27, 2026
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