Patrick Whitnall: 'The calibre of nominations for our annual awards just gets better and better – it reflects the momentum across the...
Patrick Whitnall: 'It’s fantastic to kick off 2025 strongly with four new members joining AiMCO.'
Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for...
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead...
Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."
Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.
Patrick Whitnall: "The power of content creators and influencers cannot be underestimated, particularly among young people."
Three new categories have also been introduced: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.
The webinar aims to provide critical insights for creators around annual tax obligations.
Mushroom Connect serves as a connection point between talent and brands.
Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."
Subway has used influencers as part of its overall marketing strategy for several years.
The free webinar will be held on Thursday 20 June, 11am-12pm.
AiMCO council chair Tegan Boorman will lead the webinar.
