Cat chef Princess Honeybelle, Bastion Agency for 7-Eleven, Wavemaker’s Mayank Parikh and Dr Kristyn Sommer were some of the names recognised at the 2024 AiMCO Awards on Thursday.
The awards ceremony was held at Sydney’s NIDA Theatres and hosted by content creators We Got the Chocolates and Taz and Alessia, in front of an audience of more than 300 influencers, agencies and brand representatives.
The annual awards recognise the brands, creators, agencies and businesses, helping to drive the nation’s influencer marketing industry.
AiMCO Awards 2024 © Urban Camel CK 2025
Matty J and Laura Byrne
This year’s awards focused on the theme of creator influence, acknowledging the power of creator campaigns in the broader marketing ecosystem. A total of 127 finalists were selected for this year’s awards from a record number of entries.
Taking the coveted title of Most Influential Creatorof the Year was Princess Honeybelle (@princesshoneybelle). The cat, Known as the ‘Kim K of cats’, also purred away as the winner of the best family/parenting/pet content creator category.
The Melbourne-based beloved cat, and her owner, Nicole Wade, have amassed more than 600,000 followers across Instagram and TikTok for their sweet cat content, which includes recipes and heartwarming costumes. Princess Honeybelle has partnered with brands, including Smart Box Litter.
AiMCO Awards 2024 © Urban Camel CK 2025
AiMCO Awards 2024 © Urban Camel CK 2025
Most Influential Campaign category went to 7-Eleven’s Dark Cafe campaign, delivered by Bastion Agency. The campaign also took out the best food and beverage campaign category.
Also recognised at the event was Wavemaker’s Mayank Parikh as the AiMCO Trailblazer of the Year, while child development specialist, Dr Kristyn Sommer, took out the Influence for Good award.
The full list of winners are:
Overall
• Most Influential Creator: Princess Honeybelle.
• Most Influential Campaign: 7 Eleven’s Dark Café, Bastion Agency for 7-Eleven
Brand
• Best fashion & style campaign: Melbourne Fashion Festival 2024, Edelman Australia for PayPal
• Best beauty & wellness campaign: 1.2.3.4 GLOW – The Neutrogena Anthem, Publicis Groupe and One Green Bean for Neutrogena
• Best family/parenting/pets campaign: Always-On Multi-Tier Influencer Program, Social Soup for Royal Canin
• Best food and beverage campaign: 7-Eleven’s Dark Café, Bastion Agency for 7-Eleven
• Best home/lifestyle/travel/auto campaign: CHAT NT, Edelman Australia for Tourism NT
• Best business/finance/insurance/telco campaign: Always-On, Social Soup for Optus Network
• Best entertainment & gaming campaign: Who Let the Deers Out?, Wavemaker and Amplify for Netflix
• Best health/fitness/sport campaign: Overnight Lab, Hello Social for U by Kotex
• Best gifting campaign: Gifting at Scale, Social Soup for ALDI
• Influence for Good Campaign (sponsored by GroupM’s Mindshare): End the Trend, Publicis Groupe and HerdMSL for Cancer Council
Industry
• Best use of data: Overnight Lab, Hello Social for U by Kotex
• Best influencer marketing technology/service: Fabulate
• Most effective collaboration/partnership: Fisher x Bob Marley, Hello Social and Wavemaker for Paramount Pictures
• Most effective campaign for ROI: Overnight Lab, Hello Social for U by Kotex
• Best large agency/business (sponsored by Talentpay): Hello Social
• Best boutique agency/business: CulturalPulse
• AiMCO Trailblazer of the Year (sponsored by GroupM’s EssenceMediacom): Mayank Parikh, Wavemaker
• Best talent management agency (sponsored by Fabulate): Click Media
Creator
• Best food and beverage: Lily Huynh, Mushroom Connect
• Best beauty/fashion/style (sponsored by GroupM’s Wavemaker): Ginger & Carman, Mushroom Connect
• Best comedy & entertainment (sponsored by Hello Social): Kick it Forward, Neuralle
• Best home/lifestyle/travel/auto (sponsored by Amazon Influencer Program): Luke Moore, Ivy Talent Co
• Best family/parenting/pets: Princess Honeybelle
• Best health, fitness, sport: Sinead Hegarty, Huume
• Best gaming/streamer: Jordan Barclay, Spawnpoint Media
• Best business/finance/insurance/telco: Taz and Alessia, BornBred Talent
• Best podcast creator: Beyond the Bump, Day Management
• Best up & coming creator (sponsored by Hello Social): Granny Flat, Mushroom Connect
• Influence for Good: Dr Kristyn Sommer, Huume
• Most influential: Princess Honeybelle.
AiMCO managing director, Patrick Whitnall, said: “This year’s winners represent the best of the best in the Australian influencer marketing landscape. Our judges had an incredibly tough job selecting winners from a record number of outstanding entries.
‘Every year, the calibre of nominations for our annual awards just gets better and better – it reflects the momentum across the industry and the groundbreaking work our creator community is producing.
“Congratulations to all our winners – it was wonderful to celebrate our industry in front of a record-breaking crowd; it just shows the strength of the sector across creators, agencies and brands,” Whitnall added.
The 2024 AiMCO Awards Premier Partners were GroupM and Hello Social. Major sponsors included the Amazon Influencer Program, influencer marketing technology service, Fabulate, and management service Talentpay. Born Bred Talent and Rimmel were contributing partners, along with gifting sponsors Consumer Healthcare Products (CHP) Australia, Colgate, MadeMart Co., PapaFlock and Sticki.
Top image: Princess Honeybelle and her owner Nicole Wade