The Australian Influencer Marketing Council (AiMCO) has opened entries for its 2024 Awards, which recognise the year’s best and brightest in Australia’s influencer marketing industry.
The awards show, now in its fourth year, celebrates the brands, creators, agencies and businesses that are leading the way in influencer marketing nationally, engaging audiences through authentic, uniquely crafted content.
Three new categories have also been introduced for this year’s awards: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.
The theme for the 2024 awards will be ‘The Creator Influence,’ which acknowledges the significant power of creator campaigns and their place in the broader marketing industry.
Patrick Whitnall
“We are excited to put the official call-out for entries for our 2024 AiMCO Awards,” Patrick Whitnall, managing director of AiMCO, said.
“This year has already been exceptional for the Australian influencer community, with an incredible number of campaigns and partnerships. I’d encourage all of the nation’s influencer marketing industry to get involved in this year’s awards – it’s a fantastic opportunity to showcase their work and celebrate their efforts, as well as raise the industry as a whole.
“The AiMCO Awards are now in their fourth year, and every year, the industry has just gone from strength-to-strength.
“We’ve added three new award categories this year to reflect the increase in influencer podcasts and gifting campaigns, as well as the growing number of talent agencies and their role in developing both successful creators and brand campaigns. We can’t wait to celebrate another landmark year for our industry.”
The Macfarlane Bros
Comedy duo Lachlan and Austin Macfarlane, aka The Macfarlane Brothers, were recognised as the most influential creators at the 2023 awards, as well as best comedy and entertainment creator for the year.
“Winning the Most Influential 2023 Creator Award was an incredible honour for us. The international exposure this award brought to our profile has opened up creative and business opportunities we never thought were possible a year ago,” the brothers said.
“It’s easy to lose sight of the reach that our self-produced work has, so being recognised for the time and effort we invest in our craft was incredibly gratifying.
“The AiMCO Awards highlight the creativity, passion and innovation that drives influencer marketing. It was a huge honour to be acknowledged alongside creatives who inspire us. For us, this award signified that we were part of a community that encourages excellence and integrity in this industry.”
Nominations for the 2024 AiMCO Awards open on Wednesday 31 July, and close on Friday, 27 September. Finalists will be released in December 2024, with winners announced at an award ceremony set to be held in February next year.
Creator
• Best Food & Beverage Creator
• Best Beauty, Fashion & Style Creator
• Best Comedy & Entertainment Creator
• Best Gaming, Streamer Creator
• Best Family, Parenting, Pets Creator
• Best Home, Lifestyle, Travel, Auto Creator
• Best Health, Fitness, Sport Creator
• Best Business, Finance, Insurance or Telco Creator
• Best Up & Coming Creator
• Best Creator Podcast
• Influence for Good
Industry
• Best Large Agency or Business
• Best Boutique Agency/Business
• Best Talent Agency
• Best Influencer Marketing, Technology or Service
• Best Use of Data
• Most Effective Campaign for ROI
• Most Effective Collaboration/Partnership
• AiMCO Trailblazer of the Year
Brand Awards
• Best Beauty & Wellness Campaign
• Best Business, Finance, Insurance or Telco Campaign
• Best Entertainment & Gaming Campaign
• Best Family, Parenting, Pets Campaign
• Best Fashion & Style Campaign
• Best Food & Beverage Campaign
• Best Health, Fitness, Sport Campaign
• Best Home, Lifestyle, Travel or Auto Campaign
• Best Gifting Campaign
• Influence for Good Campaign