Optus

Reddit names Cassie Gilbert to lead ANZ as advertiser numbers climb and Australia becomes one of its top global markets.

by Staff Writer – Sep 1, 2026

Optus is shifting its brand story from corporate action to the resourcefulness of Australians in a new long-term platform.

by Tom Gosby – Aug 30, 2026

The agency will shape Optus retail experiences as the telco faces court action and a broader customer trust challenge.

by Tom Gosby – Aug 2, 2026

'Access to the emergency call service is a fundamental legal obligation and the most important public safety responsibility telecommunications providers have.'

by Nama Winston – Jul 30, 2026

Samsung has unveiled three foldables and two smartwatches, with Australian prices reaching $3,899.

by Staff Writer – Jul 22, 2026

Two of Australia's top crisis communications experts on where Telstra went wrong - and what it must do to rebuild trust.

by Natasha Lee – Jul 9, 2026

Optus has signed a three-year partnership with the NBL and WNBL, backing fan engagement and growth of Australian basketball.

by Mediaweek – Jun 12, 2026

The campaign marks the agency’s first film work for Optus since it was appointed the lead creative agency in 2025.

by Vihan Mathur – Apr 8, 2026

In this playlist, Rowena Millward explores how personal upheavals force our top industry leaders to stop, reflect, and rebuild inside out.

by Rowena Millward – Mar 26, 2026

Optus will support key festival moments from Fair Day through to the Parade, alongside LGBTQIA+ inclusion initiatives.

by Vihan Mathur – Feb 24, 2026