Partnerships
Prime Video turns Sydney pink for Elle launch as L'Oréal Paris, Swisse sign on as sponsors
What, like it's hard?
by Natasha Lee – Jul 10, 2026
Nine, Microsoft sign Australian-first AI news content deal
Microsoft's Copilot can now cite Nine's masthead journalism, beyond paywalled previews, to ground its AI search outputs.
by Natasha Lee – Jul 3, 2026
DAZN and Tabcorp launch WorldPlay with $20m prize for Australian players
Fans can predict every World Cup knockout match for a shot at $20m — entries close 29 June 2026.
by Natasha Lee – Jun 25, 2026
Vamp wins ChapStick Australia influencer brief
The six-month engagement covers influencer marketing and paid media for the iconic lip care brand Down Under.
by Mediaweek – Jun 24, 2026
Abe's Bagels teams up with Abe's Audio on new campaign
The NZ bagel brand and the Australian audio house share more than a name - they're now sharing an ad campaign.
by Natasha Lee – Jun 23, 2026
Latest stories
Nine and QMS to represent Metcash's LocalEyes retail media network
QMS will represent Metcash's LocalEyes network of 860 digital screens from September, with scope to expand to 3,000-plus sites.
by Natasha Lee – Jun 22, 2026
Are Media and La Mer serve up luxury dining in Double Bay
A beauty brand and a food bible walk into a restaurant.
by Natasha Lee – Jun 22, 2026
NBL and WNBL sign Optus as major partner in three-year deal
Optus has signed a three-year partnership with the NBL and WNBL, backing fan engagement and growth of Australian basketball.
by Mediaweek – Jun 12, 2026
OMA members unite to put The Big Issue front and centre
Twenty-eight out-of-home members are donating digital inventory to The Big Appeal ahead of the end of financial year.
by Natasha Lee – Jun 9, 2026
From apron to aisle: MasterChef dishes land in Coles
Hannah Johnson's Cheeseburger Pie and Pat McGarry's ice cream hit selected Coles freezers from 9 June 2026.
by Natasha Lee – Jun 7, 2026
Sound Story acquires The Comms Department
Bec Brown joins as strategic advisor as the two independent consultancies unite under a shared but distinct structure.
by Natasha Lee – Jun 3, 2026
Youi challenges Origin fans to prove they are True Blues or Maroons
Fans can get the chance to earn Official Fan Verification by completing a series of challenges.
by Vihan Mathur – May 25, 2026
LG returns to MasterChef Australia as viewers eye appliance upgrades
The brand has appointed chef and TV personality Andy Allen as an LG brand ambassador.
by Vihan Mathur – May 21, 2026
Afterpay to rename Qudos Bank Arena in five-year deal
The partnership will see the venue integrate Afterpay and Square payment technology across ticketing and in-venue transactions.
by Natasha Lee – May 19, 2026
ELLE Australia leads L’Oréal Paris Glass Skin launch
Are Media, L’Oréal Paris and WPP Media have launched an integrated campaign across ELLE Australia’s ecosystem.
by Mediaweek – May 14, 2026
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