Influencer Marketing
Showing 11 - 20 of 27 results
GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024
'Salesforce for influencers': Fabulate tackles brand safely using video-led AI tools as it launches SparQ
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
by Alisha Buaya – Oct 8, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Amy Shapiro – Jul 10, 2024
40% of people care most about relatable content: Social Soup
"What we are seeing is the evolution of social content from a commercial point of view."
by Alisha Buaya – May 17, 2024
Patrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer and a highly realistic digital avatar."
by Caspar Yuill – May 6, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
AiMCO's Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
by Alisha Buaya – Mar 1, 2024
Digital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
by Mediaweek Admin – Feb 21, 2024
Diane Markovski: Navigating rates in the online world
Without experience, it can be difficult to know whether your creators are overcharging.
by Jacqui Capel – Feb 15, 2024
Ross Candido: The evolution of influencer marketing
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
by Greg Graham and Alisha Buaya – Feb 1, 2024
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