Influencer Marketing
Showing 21 - 27 of 27 results
ACCC internet sweep about to shake things up online: What's in store for business and influencers
"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
by Jacqui Capel – Jan 9, 2024
Diane Markovski: The rise of the social media influencer
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
by Jacqui Capel – Nov 30, 2023
LG targets Gen Z as it transforms into smart life solution brand
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
by Danielle Long – Nov 29, 2023
Mikhailla Fitzgerald: How the corporate world is responding to the rise of social media influencers
"The position of Chief Influencer Officer is becoming as indispensable as a CFO or CMO in modern times"
by Danica Baker and Jasper Baumann – Sep 19, 2023
Roundup: Judith Neilson, Fremantle names CEO Global Drama, Channel 4, Apple TV+
Australian TV's Joan Sydney and Cary Young pass away, ATO influencer industry crackdown, TikTok to license IMDb data
by Mediaweek Admin – Jan 6, 2023
Meltwater executive director David Hickey shares his outlook on the rise of the creator economy
Hickey also spoke about how influencer advertising is taking over traditional formats
by Alisha Buaya – Dec 8, 2022
Influencer marketing now a $16.4 billion industry, HypeAuditor finds
HypeAuditor measures an increase in profit by almost half
by Mediaweek Admin – Sep 16, 2022
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