Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics...
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
“Lynx has always been about empowering guys, and that means evolving alongside them."
"What we are seeing is the evolution of social content from a commercial point of view."
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer...
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
Without experience, it can be difficult to know whether your creators are overcharging.
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
"Influencers and businesses alike need to review their practises and improve their compliance with the Australian Consumer Law."
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
We want to build an authentic, emotional connection with Gen Z's... they are the future and they're very important for us.”
"The position of Chief Influencer Officer is becoming as indispensable as a CFO or CMO in modern times"
