Influencer Marketing
Showing 1 - 10 of 24 results
Vamp wins ChapStick Australia influencer brief
The six-month engagement covers influencer marketing and paid media for the iconic lip care brand Down Under.
by Mediaweek – Jun 24, 2026
Meta, Disney, Yahoo vet Jon Kee joins Fabulate in major APAC play
Kee will lead commercial operations across three of APAC's fastest-growing creator markets.
by Mediaweek – Jun 16, 2026
The analogue backlash: Social Soup exposes brand community fails
The research illustrates a gap between corporate community talk and the real connections Australians crave.
by Duane Hatherly – May 29, 2026
Music built the creator economy. Now it could break it
Mediaweek sat down with lawyer, Monica Allen, to unpack the music copyright risks catching out the creator economy.
by Vihan Mathur – May 26, 2026
Why the creator economy is a defining economic shift for women
From ‘mummy bloggers’ to media powerhouses, women are redefining the creator economy by building viable, scalable businesses.
by Mikhailla Fitzgerald – Mar 4, 2026
CMO Spotlight: AiMCO's Patrick Whitnall on why the creator ‘Wild West’ is dead
The AiMCO Managing Director discusses the evolving creator economy, and the impact of AI.
by Mediaweek – Feb 26, 2026
Beyond the scroll: The influence of influencer marketing
'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'
by Alisha Buaya – Apr 9, 2025
GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024
'Salesforce for influencers': Fabulate tackles brand safely using video-led AI tools as it launches SparQ
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
by Alisha Buaya – Oct 8, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Talon Editor – Jul 10, 2024
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