AiMCO

Patrick Whitnall: 'We need to explore how to hold more attention than traditional media, particularly in light of the shift to streaming and non-traditional viewing models.'

by Alisha Buaya – Apr 2, 2025

Brad Canning: 'He is someone who has always leaned into the sector, taking the time to understand the business and best practices.'

by Alisha Buaya – Mar 27, 2025

Patrick Whitnall: 'ALLKND is redefining mental health education in Australia.'

by Alisha Buaya – Mar 5, 2025

Patrick Whitnall: 'The calibre of nominations for our annual awards just gets better and better – it reflects the momentum across the industry and the groundbreaking work our creator community is producing.'

by Alisha Buaya – Feb 28, 2025

Patrick Whitnall: 'It’s fantastic to kick off 2025 strongly with four new members joining AiMCO.'

by Alisha Buaya – Feb 27, 2025

Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for tips, tricks and products.'

by Alisha Buaya – Feb 3, 2025

Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'

by Alisha Buaya – Oct 31, 2024

Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."

by Alisha Buaya – Aug 29, 2024

Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.

by Mackenzie Book – Aug 14, 2024

Patrick Whitnall: "The power of content creators and influencers cannot be underestimated, particularly among young people."

by Alisha Buaya – Aug 5, 2024