The Australian Influencer Marketing Council (AiMCO) is set to host a webinar with Jordan Barclay, Australian YouTube trailblazer and Spawnpoint Media founder, in which he will share his career learnings and insights.
The webinar, to be held on April 8, is a rare opportunity for AiMCO members to learn from Barclay as he deep dives into how brands, agencies and creators can retain their audience in the modern home viewing experience, focusing on repeat viewership, brand integration and producing successful, brand-safe content.
Over the past 12 years, Barclay has transformed from a solo YouTube content creator into an innovative media executive and the founder of Spawnpoint Media (SPM) – a multi-million-dollar production company, with more than 100 dedicated specialists across Australia and the US.
Jordan Barclay
Rise to the top
The 22-year-old started his career as a YouTube content creator, making videos in his bedroom as EYstreem. Since then, he has generated more than 10 million YouTube subscribers on his channel alone, and established SPM, which focuses on delivering diverse youth and family content.
Its channels, including Barclay’s EYstreem and EYreacts, along with EYanimations, Milo & Chip, Firelight, Sponty and EMazing, have a subscriber base of more than 19 million, and have been recognised as the most-watched, locally produced gaming content on YouTube.
Additionally, SPM’s data-driven and storytelling approach to branded content campaigns has earned trust from partners like Lacoste, McDonald’s, LEGO and Microsoft.
Patrick Whitnall
Insights and engagement
“We’re incredibly lucky to have someone of Jordan’s talent and innovation on-hand to share his journey and learnings with our members,” AiMCO managing director, Patrick Whitnall, said.
“Jordan’s work around audience retention, monetisation and platform strategy has made him a sought-after expert for brands looking to capture attention in the current digital media landscape. This webinar is a unique opportunity for our members to gain valuable insights on the future of content creation and audience engagement from someone right at the heart of production and creation.
“As an organisation, we need to explore how to hold more attention than traditional media, particularly in light of the shift to streaming and non-traditional viewing models,” Whitnall added.
Barclay said: “This AiMCO session will focus on what works in the modern home viewing era, and why Spawnpoint Media is leading in this space. We’ll also unpack our successes to take a closer look at why our entertainment resonates with youth and families.”
The upcoming webinar is the latest in a series of in-person and online events delivered by AiMCO for its members. Earlier this year, the organisation held two sold-out beauty influencer marketing sessions in Sydney and Melbourne, a webinar on intellectual property for creators, as well as hosting a panel discussion on AI in influencer marketing.
Top image: Jordan Barclay