Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead...
Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."
Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.
Patrick Whitnall: "The power of content creators and influencers cannot be underestimated, particularly among young people."
Three new categories have also been introduced: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.
The webinar aims to provide critical insights for creators around annual tax obligations.
Mushroom Connect serves as a connection point between talent and brands.
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."
Subway has used influencers as part of its overall marketing strategy for several years.
The free webinar will be held on Thursday 20 June, 11am-12pm.
AiMCO council chair Tegan Boorman will lead the webinar.
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer...
The Council oversees the strategy and direction of AiMCO, plus its initiatives, policies, and programs.
