Brad Canning: 'He is someone who has always leaned into the sector, taking the time to understand the business and best practices.'
Patrick Whitnall: 'ALLKND is redefining mental health education in Australia.'
Patrick Whitnall: 'The calibre of nominations for our annual awards just gets better and better – it reflects the momentum across the...
Patrick Whitnall: 'It’s fantastic to kick off 2025 strongly with four new members joining AiMCO.'
Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for...
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead...
Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."
Australian brands are set to spend more than $1 billion on advertising in gaming environments this year.
Patrick Whitnall: "The power of content creators and influencers cannot be underestimated, particularly among young people."
Three new categories have also been introduced: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.
The webinar aims to provide critical insights for creators around annual tax obligations.
Mushroom Connect serves as a connection point between talent and brands.
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."
