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Entries for 2024 AiMCO Awards open
Three new categories have also been introduced: Best Creator Podcast, Best Gifting Campaign, and Best Talent Agency.
by Alisha Buaya – Jul 31, 2024
TikTok promotes Serena Leith to head of global campaigns and programs
Leith joined the platform in 2021 as global marketing - director across Australia and New Zealand.
by Alisha Buaya – Jul 29, 2024
Publicis Groupe moves to acquire influencer platform Influential
Sadoun said the deal "uniquely positions us at the centre of the new media ecosystem."
by Alisha Buaya – Jul 26, 2024
Instagram and Screen Australia support First Nations creators in navigating careers
"Even if you think no one's looking or no one cares, make content that you like."
by Nina Christian – Jul 25, 2024
Instagram shares tips and product updates with First Nations creators at Meta HQ
"It's really important to think about the funnel as there are different parts of instagram for different goals."
by Cherie Clonan – Jul 25, 2024
DOBBY shares his journey with First Nations content creators
DOBBY also spoke about working on his debut album, Warrangu; River Story, which took seven years to create.
by Alisha Buaya – Jul 25, 2024
'If it doesn't align with me, I don't think it's worth it': Brooke Blurton on the value of authenticity
"Being real, being authentically you is important; if a brand doesn't like that, it's a brand you probably don't want to work with."
by Alisha Buaya – Jul 24, 2024
Keeping it Reel and deadly: How Meta is bringing the industry to First Nations creators
"It's incredible to support young and emerging creators, as well as showing them how to succeed in this business."
by Tess Connery – Jul 24, 2024
Manage parasocial relationships and the 'cultural load': ReachOut shares tips at Meta First Nations Creators Program
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
by Amy Shapiro – Jul 24, 2024
AiMCO hosts its second ATO webinar for members
The webinar aims to provide critical insights for creators around annual tax obligations.
by Alisha Buaya – Jul 19, 2024
TikTok ANZ makes redundancies amid global layoffs
The layoffs are expected to impact about 1,000 employees worldwide.
by Amy Shapiro – Jul 11, 2024
Mushroom Connect becomes latest member of AiMCO
Mushroom Connect serves as a connection point between talent and brands.
by Alisha Buaya – Jul 11, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Jasper Baumann – Jul 11, 2024
Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
by Amy Shapiro – Jul 11, 2024
AiMCO to host Best of Cannes Lions webinar for members
Patrick Whitnall: "We want to continue to provide support for our content creators as they navigate this brave new world."
by Alisha Buaya – Jul 5, 2024
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