Snap Inc. has appointed Ryan Ferguson as the new head of sales in Australia.
Ferguson brings over 25 years of digital media sales experience to the position. He joins from Google, where he spent over 16 years and held a range of senior roles in the APAC region, including ANZ director, Google customer solutions, APAC head of travel, and head of adtech platforms in ANZ and Singapore.
He will report to Snap’s managing director for Australia and New Zealand, Tony Keusgen, who welcomed his appointment.
“Ryan’s experience and strategic vision make him a talented sales leader,” Keusgen said. “With his impressive background in digital media and sales and a breadth of experience – from leading expansions and innovation initiatives, through to the nuts and bolts of AdTech – Ryan brings a wealth of knowledge to our team.
“His expertise and deep understanding of the digital landscape will pay dividends for our partners, as Ryan puts a laser focus on driving business growth and delivering outstanding results for advertisers of all sizes,” he added.
Tony Keusgen and Ryan Ferguson
“I am thrilled to join Snap Inc., as head of sales, and step into this incredible opportunity to lead a country sales team at one of the most exciting tech platforms in the game,” Ferguson said of his new role.
“My goal is to harness Snap’s track record in developing innovative, industry leading products, and effective media fundamentals across brand and direct response, to unlock new growth opportunities for partners who want to connect with the 8 million Aussies who use Snapchat every month.
“I plan to elevate our sales operations, further build out the team and forge impactful relationships with our partners that exceed expectations. I look forward to contributing to Snap Inc.’s continued success and pushing the boundaries of what we can achieve in the Australian market,” he added.
Ferguson’s appointment comes after Matt Coote, sales lead and founding member of Snap ANZ, announced his departure from the company in June. Ellie Rogers left the business in May after a year in the sales director, agency role as result of a restructure of Snap’s agency team in Australia.
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Top image: Ryan Ferguson