Ferguson spent over 16 years at Google, and held a range of senior roles in the APAC region.
Ellie Rogers left the business in May after a year in the ANZ sales director role.
"Snapchat has always been different to social media, giving our community fun and creative ways to stay connected with their real friends."
The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.
