Social Media
Latest stories
Subway becomes first major food brand to join AiMCO
Subway has used influencers as part of its overall marketing strategy for several years.
by Alisha Buaya – Jul 4, 2024
'Social media is an invaluable tool for our industry': Kieran Simpson on adapting to audience preferences
"Social media also allows us to foster deeper connections... that go beyond traditional broadcasting."
by Jasper Baumann – Jul 3, 2024
Melbourne Social Co to lead social media for Novotel and Ibis Styles Melbourne Airport
The agency will lead the development of the hotel’s social media strategy, as well as creating and delivering social media content.
by Alisha Buaya – Jul 2, 2024
Mango Communications wins made by Fressko
Age Conte: "We’ve had our eye on the Mango team for several years."
by Amy Shapiro – Jul 2, 2024
'We're not social media': Ajit Mohan on Snap as an alternative platform and the growing APAC region
"As a company, we've been rather coy for the longest time about calling out why we are different."
by Alisha Buaya – Jul 2, 2024
LinkedIn launches TikTok campaign to curb Tall Poppy Syndrome via Jack Nimble
"We need to change the narrative from competitive to collaboration, from envy to encouragement. And it needs to start at the top."
by Amy Shapiro – Jun 28, 2024
Pinterest launches board sharing tool
"Over 10 billion boards are curated globally by our half a billion monthly users, and now they can share dynamic videos of their favourite boards and top pins."
by Alisha Buaya – Jun 27, 2024
Snap Inc. sales lead Matt Coote departs after eight years
Ellie Rogers left the business in May after a year in the ANZ sales director role.
by Amy Shapiro – Jun 26, 2024
AiMCO to host webinar for creators on safely discussing mental health content
The free webinar will be held on Thursday 20 June, 11am-12pm.
by Alisha Buaya – Jun 19, 2024
25% of Aussies use social media as main news source, despite Meta claims
32% of Australians use Facebook for news, despite Meta saying news is "a small part of the Facebook experience for the vast majority of people."
by Jasper Baumann – Jun 19, 2024
'Preposterous': Meta responds to Michael Miller's Press Club address
The tech giant said it has “driven significant economic activity for Australian communities and businesses" following Miller's call for a legally binding 'social licence' to govern big tech.
by Tess Connery – Jun 6, 2024
Michael Miller calls for tech giants to be bound by 'social licence': 'They don’t mine our minerals, they mine our lives'
Miller wants big tech companies and their execs to face criminal penalties if they break the proposed licence: "The blue thumbs up has a lot to answer for.”
by Tess Connery – Jun 5, 2024
X to allow 'consensually produced and distributed' adult content
"Sexual expression, whether visual or written, can be a legitimate form of artistic expression."
by Alisha Buaya – Jun 5, 2024
Meta rolls out age verification, anti-bullying features for teens
The new features follow the launch of 36 Months, a campaign lobbying to increase the age of social media citizenship from 13 to 16.
by Alisha Buaya – May 31, 2024
Tinder launches 'Share My Date' with local influencers via Akcelo and Amplify
Kristen Hardeman: "Discussing plans with friends and family is a time-honoured dating ritual."
by Amy Shapiro – May 28, 2024
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