DDB’s PR, social, and comms agency, Mango Communications, has won the earned media and influencer account for Australian reusable cup and bottle maker, made by Fressko.
Mango has had a long-standing relationship with the Melbourne-based start-up, which designs and manufactures premium reusable drinkware. The agency will be responsible for deepening the brand’s relationship with creators and extending its PR offering.
“We’ve had our eye on the Mango team for several years and have always been impressed by not only their fame-building creative campaigns but also the day-to-day work they do to ensure brands stay in the consumer consciousness,” said made by Fressko’s head of marketing, Age Conte.
“We’re looking forward to partnering with them on our growth journey and bringing to life our brand in new and creative ways.”
“We are excited to partner with the team at made by Fressko,” added Mango Melbourne’s general manager, Alex Lefley.
“Our expertise in public relations, coupled with our strategic ability to help brands navigate the world of influencers, was a key attraction for made by Fressko and we’re looking forward to working with the team to continue to develop its overarching brand story and growth success.”
The latest win for Mango follows a string of work from the agency, most recently for Vodka Cruiser to promote Vodka Cruiser Cola. The bewitching, occult-themed campaign invited audiences to ‘Embrace Your Dark Side’ and ‘Hex Your Ex’ at hexyourex.com.au, an alias that redirects to the Vodka Cruiser website.
In May, Mango helped launch the second campaign partnership between athletic brand New Balance and wellness platform Kic, a run club for young women and non-binary individuals across the country to learn how to run with confidence.
See also:
Exclusive: Mango Melbourne invites you to ‘Hex Your Ex’ for Vodka Cruiser
New Balance and Kic launch run club via Mango