The Australian Influencer Marketing Council (AiMCO) will celebrate Cannes Lions Festival’s creator offering in its upcoming member webinar, the Best of Cannes Lions, to be held on 9 July.
The industry body‘s webinar will delve into the 2024 festival’s specific content creation focus, showing marketers and creators how they can leverage trends in the global creator economy to create their own compelling campaigns.
This year’s Cannes Lions festival, held in June, featured its inaugural, dedicated LIONS Creator Program, as well as exclusive sessions and a designated space for creators to better understand creative potential and form brand partnerships.
AiMCO’s webinar will explore the impact of creators, the work at this year’s Cannes and what it means for the creator economy, along with emerging trends, building successful creator partnerships, new monetisation models, the evolving relationship between creators and audiences, and key international influencers and campaigns.
The webinar will be hosted by Shivani Maharaj, chief content and partnerships officer at Wakemaker. It will feature some of Australia’s best creative talent with speakers Gavin McLeod, chief creative officer at CHEP, and Daniel Young, managing director, consumer PR and influence at Ogilvy PR AUNZ.
Maharaj has 18 years of experience driving creativity in media, spanning most major categories and brands, including brokering partnerships with Audi, VW, Colgate-Palmolive, FCA, KFC, Jetstar, Hungry Jacks, and Mondelez. She was most recently the driving force in propelling the growth of new economy brands in Australia, including Airbnb, Audible, DoorDash, and Netflix.
McLeod has global leadership experience in agencies such as R/GA, AKQA, and CHEP Network. His work has been recognised with 15 Grand Prix awards at Cannes Lions, along with nods at Spikes, AWARD and Effies, amongst others.
Young leads consumer PR and influencer practice at Ogilvy PR AUNZ – a team of experts in publicity, social media, and influencer marketing. His experience in social strategy goes back to the mid-2000s, when influencers were called “bloggers”. He was previously the director of digital and led social strategy at Ogilvy PR.
AiMCO managing director, Patrick Whitnall, said: “This year’s Cannes Festival was the first time we’ve seen the creator economy recognised in a formalised way at the prestigious event. It’s demonstrative of the momentum behind influencer marketing globally – this sector is now an international force to be reckoned with.
“We’re seeing the same groundswell across Australia’s marketing sector, and we want to continue to provide support for our content creators as they navigate this brave new world. This webinar is a critical part of our offering as an organisation – it’s an opportunity for our members to draw inspiration from this year’s Cannes Festival and use it to take their brand’s social and influencer marketing to the next level.”
The Cannes Lions webinar is the latest in AiMCO’s member webinar series, designed to address hot button topics for creators and influencers, including safe mental health content, influencer agreements, and inclusivity and diversity in the industry.
See also: Subway becomes first major food brand to join AiMCO
–
Top image: Gavin McLeod, Shivani Maharaj and Dan Young