Pinterest has launched board sharing, a dynamic feature that enables users to share videos of their favourite Pinterest boards across various social platforms, including Instagram and TikTok.
The tool allows users to share what they are saving and curating, with the option to add a link back to their boards and invite others to explore and engage with the curated content in-depth.
The platform also noted that Gen Z has been leading the growth in the number of boards created since last year, and board sharing will allow users to share their unique style and vision with the world and inspire others to do the same.
Melinda Petrunoff, managing director of Pinterest ANZ, said in a LinkedIn post: “Today we’re announcing an exciting new feature, board sharing. Over 10 billion boards are curated globally by our half a billion monthly users, and now they can share dynamic videos of their favourite boards and top pins.
“Whether it’s home renovation, tablescapes, winter fashion outfits or travel destination boards, what inspires you on Pinterest can be easily shared to other social platforms,” she added.
The launch of this new tool comes after Pinterest launched an integrated experience in partnership with The Seven Network for the home renovation series, Dream Home.
The partnership will capitalise on the room reveals in the new show and will allow viewers and Pinterest users to explore the room reveals, curate their own “dream homes” online and buy products from key program sponsors.
After each episode, the room reveals will be dropped onto boards on Pinterest, with viewers able to look through and save inspiration for their own home renovation.
Pinterest is running a competition to support the launch, called Pinterest’s Dream Home Curation Challenge, where viewers can mix and match their favourite designs and products from the show on the platform.
Each board based on the show on Pinterest will be judged and the winners will receive a prize including a lifetime of savings from Three Birds Renovations.
Petrunoff said that the time that the team are “thrilled to be partnering with Seven in a way that Pinterest has never done before.”
“Aussies love searching for and pinning their favourite ideas for home renovations and now Dream Home viewers will have the opportunity to engage with the show in a way that naturally complements their viewing experience.
“Not only can they explore the dream homes on Pinterest, but they can also take action and purchase items they love for their own home.”
See also: Seven and Pinterest come together to help viewers curate their own Dream Home