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Self-educational content surges in January: Fabulate
Nathan Powell: 'Perhaps it’s the time of year but January definitely saw Australians looking for self-educational content across all the platforms.'
by Alisha Buaya – Feb 26, 2025
TikTok reveals Australian creators to watch in its 2025 Discover List
Kim Farrell: 'we are committed to celebrating our incredible creator community.'
by Alisha Buaya – Feb 26, 2025
TikTok and Meta respond to eSafety findings on inadequate age rules on social media platforms
Julie Inman Grant: 'Social media services not only need to make it harder for underage users to sign up to their services in the first place.'
by Alisha Buaya – Feb 25, 2025
Snap launches tiered brand suitability solutions for advertisers
Snapchat has also integrated third-party brand safety solutions for post-campaign reporting, working with third-party measurement partners.
by Alisha Buaya – Feb 24, 2025
PepsiCo, Zenith and Special Australia crowned winners at 2025 TikTok Ad Awards
Nine Australian top brands, creative, and media agencies were awarded for delivering some of the most engaging and impactful campaigns.
by Alisha Buaya – Feb 19, 2025
Meta reaffirms commitment to content integrity and introduces new changes in policy
Will Easton: 'It’s essential that we remain agile and respond to evolving needs, ensuring that our approach stays relevant and effective.'
by Emma Shepherd – Feb 18, 2025
How Medium Rare’s Kirsten Galliott has made Qantas content the global gold standard
'Everything we do with our content is audience-led and the magazine and website should sit as products in their own right.'
by Frances Sheen – Feb 17, 2025
How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'
by Alisha Buaya – Feb 17, 2025
How sparking a flavourful debate reignited the Twisties brand
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
by Alisha Buaya – Feb 14, 2025
How creator and celebrity-led content achieved results for Les Mills International
Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'
by Alisha Buaya – Feb 13, 2025
Snapchat introduces new features to the platform
These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a range of experiences.
by Alisha Buaya – Feb 11, 2025
Snapchat partners with the NFL to launch Super Bowl LIX products and experiences
Snapchatters will engage with NFL content with AR Lenses, Live Jersey Lens and posts from creators.
by Alisha Buaya – Feb 10, 2025
LinkedIn teams up with Mitch Churi on exploring job potential
Mitch Churi: 'I think what resonated with me the most was learning to trust your gut. Gutsy moves can turn out to be extremely rewarding – the world is your oyster, people!'
by Alisha Buaya – Feb 7, 2025
Meta unveils new AI tools for advertisers in Ads Manager
Nicola Mendelsohn: 'Our priority as we enter a new era of AI-driven ad tools is to make sure we’re helping advertisers optimise their campaigns for what they value most.'
by Alisha Buaya – Feb 6, 2025
Snap Inc. posts strong Q4 2024 results with revenue growth across key markets
Evan Speigel: '“In 2024, we made significant progress on our core priorities of growing our community and improving depth of engagement.'
by Emma Shepherd – Feb 5, 2025
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