Social Media

Snapchat has also integrated third-party brand safety solutions for post-campaign reporting, working with third-party measurement partners.

by Alisha Buaya – Feb 24, 2025

Nine Australian top brands, creative, and media agencies were awarded for delivering some of the most engaging and impactful campaigns.

by Alisha Buaya – Feb 19, 2025

Will Easton: 'It’s essential that we remain agile and respond to evolving needs, ensuring that our approach stays relevant and effective.'

by Emma Shepherd – Feb 18, 2025

'Everything we do with our content is audience-led and the magazine and website should sit as products in their own right.'

by Frances Sheen – Feb 17, 2025

Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'

by Alisha Buaya – Feb 17, 2025

Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'

by Alisha Buaya – Feb 14, 2025

Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'

by Alisha Buaya – Feb 13, 2025

These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a range of experiences.

by Alisha Buaya – Feb 11, 2025

Snapchatters will engage with NFL content with AR Lenses, Live Jersey Lens and posts from creators.

by Alisha Buaya – Feb 10, 2025

Mitch Churi: 'I think what resonated with me the most was learning to trust your gut. Gutsy moves can turn out to be extremely rewarding – the world is your oyster, people!'

by Alisha Buaya – Feb 7, 2025

Nicola Mendelsohn: 'Our priority as we enter a new era of AI-driven ad tools is to make sure we’re helping advertisers optimise their campaigns for what they value most.'

by Alisha Buaya – Feb 6, 2025

Evan Speigel: '“In 2024, we made significant progress on our core priorities of growing our community and improving depth of engagement.'

by Emma Shepherd – Feb 5, 2025

Patrick Whitnall: 'In Australia, beauty influencer marketing is big business – it has the power to resonate deeply with consumers looking for tips, tricks and products.'

by Alisha Buaya – Feb 3, 2025

According to X’s filing, the WFA and its GARM initiative pressured members to pull advertising from the platform due to concerns about Musk’s approach to content moderation.

by Emma Shepherd – Feb 3, 2025

Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'

by Alisha Buaya – Jan 29, 2025