Social Media
Latest stories
Meta defends efforts against scams as Australian banks demand accountability
More than 50% of scams originate on social media platforms, raising significant questions about trust and accountability for marketers.
by Emma Shepherd – Jan 29, 2025
TikTok reveals the finalists of this year's Ad Awards
Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'
by Alisha Buaya – Jan 29, 2025
Social Media Trends for 2025: What brands need to know
From platform pivots to nostalgia-fuelled campaigns, here’s how to thrive in 2025’s social media landscape.
by Josh Gurgiel – Jan 28, 2025
Why brands are moving to YouTube amidst the uncertainty of TikTok's future
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
by Josh Gurgiel – Jan 25, 2025
Snap appoints Chris Lewis as its first talent partnerships lead for ANZ
Ryan Ferguson: 'I’m really excited about the new opportunities that building out this team will offer advertisers in Australia and New Zealand.'
by Alisha Buaya – Jan 21, 2025
Trump grants TikTok reprieve, proposes US ownership stake
American users who are now greeted with a stark error message.
by Emma Shepherd – Jan 20, 2025
TikTok threatens to ‘go dark’ in the US without clarity from Biden
Trump hints at a solution, but uncertainty grows.
by Emma Shepherd – Jan 18, 2025
TikTok’s $12bn question: Will Trump save the social media giant or let it fall?
'My decision will be made in the not-too-distant future.'
by Emma Shepherd – Jan 18, 2025
As Trump brings back TikTok in the US, Simon Bates talks STEM Feed launch in Australia
Simon Bates: 'If the content identified does not pass this triple-layer fact-checking process, it will not be eligible for the STEM feed.'
by Alisha Buaya – Jan 18, 2025
51% of Aussie job seekers have been ghosted by potential employers
New research from LinkedIn reveals the process has become harder over the last 12 months.
by Alisha Buaya – Jan 17, 2025
Meta’s global cuts: What it means for Australian marketers
Mark Zuckerberg: 'This is going to be an intense year, and I want to make sure we have the best people on our teams.'
by Emma Shepherd – Jan 17, 2025
TikTok launches new dedicated STEM feed
Simon Bates: 'More than 8.5 million Aussies use TikTok to discover, be entertained, or learn, and our dedicated STEM feed makes it easier to find enriching, educational content on TikTok.'
by Alisha Buaya – Jan 15, 2025
Elon Musk and the TikTok buyout: A potential game-changer for social media
What could this mean for Australia?
by Emma Shepherd – Jan 15, 2025
Elon Musk’s wildfire comments expose social media’s role in crisis communication
'X used to be the place to go for accurate information in emergencies.'
by Emma Shepherd – Jan 13, 2025
TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing
Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but 2025 is set to take it even further.'
by Alisha Buaya – Jan 10, 2025
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