Snapchat has partnered with the NFL to build excitement for Super Bowl LIX with a range of experiences for Snapchatters in New Orleans and around the world.
Among the experiences is the launch of the official NFL x Snapchat Creator Program which brings Snap Stars to the Super Bowl. Creators such as Katie Austin, Ross Smith, Jack Mancuso, and Treasure Wilson will capture and share their perspectives through by sharing their content on Stories and Spotlight, giving Snapchatters an exclusive behind-the-scenes look at all the action.
The creators will also use AR Lenses created in partnership with the NFL, which will give fans an immersive way to experience the game.
The Snapchat Cam will also be integrated into Caesars Superdome in New Orleans, making it the second Super Bowl host stadium to feature Snapchat’s augmented reality technology.
The NFL will place entertaining Lenses on attending fans during the game, including a custom New Orleans Super Bowl-themed helmet as well as Eagles and Chiefs helmets to foster a shared sense of excitement throughout the crowd.
Snapchat is also launching innovative AR Lenses and engaging content for NFL fans to interact with whether they are at the stadium or at home.
Content includes NFL Super Bowl LIX AR Lens, which allows fans to feature themselves and invite a friend to pose with Chiefs and Eagles Super Bowl LIX helmets. The Lens will be updated post-Super Bowl to highlight the winning team.
NFL Live Jersey Lens allows fans to seamlessly try on official jerseys for both Super Bowl teams using Snapchat’s Live Garment Transfer technology.
Snapchat will also host a dedicated Super Bowl AR Bar and Lens Collection, featuring all NFL Lenses in one place, on Super Bowl Sunday. Throughout Super Bowl week, the platform will feature content such as real-time Super Bowl highlights, behind-the-scenes footage, and more, available in Stories, Spotlight, and the official NFL profile.
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