Snapchat has introduced new features to the platform, giving Snapchatters more ways of staying connected to friends and family, learning about the world, and expressing personal style remain important throughout the year.
Among the new features are additional ways to Snap. Snapchat+ subscribers will have access to a new feature called Snap Modes, which will amplify interactions between friends and family through added tone, customisation, and fun.
Subscribers can now send self-destructing Snaps that vanish if not viewed within a set time frame—highlights it as a “you had to be there” moment. More Snap Mode options will be introduced soon.
Custom Gen AI stickers will be available to Snapchat+ subscribers in the US that will be tailored to their messages. By Typing in the chat bar and tapping the sticker search button, users will be able to generate stickers that can be incorporated a text.
The platform is also bringing in a fresh new wardrobe and expanded styles for Bitmoji avatars to keep up with current fashion trends including new long skirts and dresses.
Also in time for Valentine’s Day are themed outfits with a heart-shaped purse and a fuzzy heart costume.
In anticipation of award season, Snapchatters will be able to use AI-powered Lens that can place them and a friend into a movie to create a cinematic moment.
These new developments on Snap comes after the platform partnered with the NFL to build excitement for Super Bowl LIX with a range of experiences for Snapchatters in New Orleans and around the world.
Among the experiences is the launch of the official NFL x Snapchat Creator Program which brings Snap Stars to the Super Bowl, the Snapchat Cam will also be integrated into Caesars Superdome in New Orleans, Chiefs and Eagles AR Lenses and content, and the NFL Live Jersey Lens.