Latest stories
Musashi launches 'Game Day' campaign via Joy as it looks to shift brand image beyond bodybuilding roots
The campaign aims to resonate across major sports like MMA, NRL, AFL, Cricket, and Rugby.
by Mediaweek Admin – Feb 21, 2024
Sound Story appoints Kirsty Rivers as industry relations director, adds Vivienne Kelly and Maddie Koczanowski to team
"A fierce advocate and champion for the Australian music ecosystem."
by Mediaweek Admin – Feb 20, 2024
Alinta Energy rolls out 'True Power' brand platform via BMF amid greenwashing crackdown
The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.
by Mediaweek Admin – Feb 20, 2024
Thinkerbell joins cool water trend with 'Water Can' brand launch
"A fun step into co-ownership of brands and product design for Thinkerbell."
by Mediaweek Admin – Feb 19, 2024
Publicis Media Exchange ANZ announces partnership with Ehrenberg-Bass Institute for Marketing Science
"Vital to our vision as a means to continually provoke and challenge our thinking."
by Mediaweek Admin – Feb 16, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Amy Shapiro – Feb 13, 2024
Paralympics Australia unveils 'Imagine What We Can Do' campaign via Publicis Worldwide
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
by Mediaweek Admin – Feb 9, 2024
Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
by Mediaweek Admin – Feb 9, 2024
Smirnoff taps into Taylor Swift’s popularity with ‘Lavender Era’ beverage
"When we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had to get ready for it.”
by Mediaweek Admin – Feb 7, 2024
Special and Pepsi Max poke fun at Coke in new 'Tastes OK' campaign
"This latest campaign helps us reinforce our position as a challenger brand."
by Mediaweek Admin – Feb 5, 2024
New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel
New roles at NIQ for Megan Treston and Pete Sheridan
by Mediaweek Admin – Feb 5, 2024
R/GA retains Toyota account following competitive pitch
“The automotive industry is at the cusp of a remarkable transformation."
by Mediaweek Admin – Feb 2, 2024
LEGO AUNZ names Justine McKenny as new senior director, head of marketing
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
by Mediaweek Admin – Feb 1, 2024
Victoria Bitter launches its first major campaign via The Monkeys, 'Means More'
"Showing that a hard earned thirst doesn’t just take brawn, it also takes skill."
by Mediaweek Admin – Jan 30, 2024
Meerkats team with property expert Andrew Winter in Compare the Market campaign, via in-house agency
The campaign comes via Compare the Market's in-house agency, lead by CMO Andrew Holt.
by Mediaweek Admin – Jan 29, 2024
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