Latest stories
30% of Australians are more likely to purchase lamb after MLA summer campaign, according to YouGov
Meat & Livestock Australia's (MLA) 'Generation Gap' Summer Lamb campaign was launched earlier this month, January 2024.
by Mediaweek Admin – Jan 25, 2024
BIG4 expands 'GO BIG' platform via Pangea with top tips for an authentic Aussie holiday park experience
"The natural next step was to continue that GO BIG feeling beyond the booking moment."
by Mediaweek Admin – Jan 25, 2024
Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul
Adam Wise: “There's a lot of emotion built into the campaign."
by Amy Shapiro – Jan 25, 2024
Google Pixel joins forces with 72andSunny as official Smartphone and Camera partner for Australian Open
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
by Mediaweek Admin – Jan 24, 2024
Australian Government launches 'Beforeplay' campaign via Ogilvy to tackle rising STI rates
"This is an important health issue, not a taboo topic."
by Mediaweek Admin – Jan 22, 2024
Global spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
"Marketers need to continue to be vigilant of the impact of fraud."
by Mediaweek Admin – Jan 18, 2024
Andre Agassi trades iconic mullet for savings in Special's latest Uber campaign
"We make no apologies."
by Mediaweek Admin – Jan 18, 2024
ACERO shakes celebrity fitness image in 'Realise Your Potential' campaign with Wellcom
"There is a quietness about this film, capturing moments that are louder than words."
by Mediaweek Admin – Jan 17, 2024
P&O seeks to “elevate above a sea of sameness” in first brand platform in a decade
Mediaweek speaks to the tourism experts steering P&O's new brand platform
by Danielle Long – Jan 15, 2024
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