Tinder’s latest phase of their Big Tinder Wedding campaign aims to celebrate the love stories unfolding on the app every day, with a focus on the two couples, Will & Monte and Kelly & Tara, who recently married in their own Big Tinder Weddings.
Tinder captured the couples’ journey in the lead-up to their respective weddings in a campaign that will run across paid, social, influencer, owned, in-app and feature in earned media.
The content includes a reality TV-style YouTube series that shines a light on the couple’s stories, as well as the wedding planning journey, alongside the wedding planners.
The Big Tinder Wedding Planners boast a lineup of creators and experts from the LGBTQIA+ community and was led by Brooke Blurton as chief maid of honour, as well as Jamie Azzopardi as a personal stylist, Brendan de la Hay as event stylist and Conor Curran bringing in food and cocktails.
A series of sizzle reels, and mini trailers, will be rolled out across TikTok, Youtube, Nine Now, Vevo and Snapchat.
Kristen Hardeman, country director of Tinder Australia commented that Tinder has played a vital role in sparking new connections and the company prides itself on being an inclusive app for anyone seeking a connection.
“The Big Tinder Wedding is just another example of our company memo and was our way of celebrating Tinder love stories and saying thank you to our users,” she said.
“It was so incredible to host the Big Tinder wedding for the two couples and we wish them every happiness for the future. We’re honoured to be able to share these exceptional love stories with Australia.”
The campaign targets the app’s core audience and user base across Gen Z, of which, LGBTQIA+ users are the fastest-growing group globally, according to an internal report.
The video series can be seen here.