Trent Thomas

Posts By Trent Thomas

Industry Podcasts
‘Driven or dragged’: Steven Bartlett shares methods of success with media industry
"I have come to give myself less credit for where I am today and give circumstances more credit."
Brands
SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because ‘your product and service is completely incidental’
"You appeal to consumers, to their needs, to their interests, and to their passions, your product and service is completely incidental to...
Brands
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on ‘aggressively’ embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
News
SXSW Austin 2024: Paramount CTO on winning gen AI arms race
"As a media company, we're going to have a key voice in the evolution of AI systems.”
News
SXSW Austin 2024: Meghan Markle and Katie Couric on using your voice and sexism in TV
"20% of editors of the most popular international online publications are women."
News
SXSW Austin 2024: Creators lack professionalism, ‘don’t even understand what they are really selling’
Plus: Why brands should be looking to research the people that they want to work with.
News
SXSW Austin 2024: Shrinking streaming market and Paramount’s zombie channels
"If there is a merger of Paramount and Peacock, we hate to lose a buyer but maybe not in the next four...
Digital
How specialised categories are on the rise with Total News
Jakeb Waddell and Vanessa Lyons talk the power of sport
Business
How The Brag Media’s $8m sale came together and what’s next
The Brag Media's Luke Girgis explains why he decided to sell 100% of the business
Agencies
The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi
The person with the highest cumulative score earns the ‘Marketing-Multi Super Bowl Ring’.
Features
“We’ll always be a sports business” How Foxtel is responding to competition from Amazon
"We've been clear on our anti-siphoning position"
Features
Why Mediaweek’s Next of the Best Awards ditched the under 40’s format
"True inclusion means removing the barriers. Age should not be a barrier to potential or to recognition."
Features
Seven Upfront 2024: How Seven is demystifying the category
"We're out in the market listening to what consumers want"
Features
Why Taboola is the Robin Hood of journalism
"We invest over $100 million a year in technologies that we believe matter to journalism"

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