Trent Thomas
'Driven or dragged': Steven Bartlett shares methods of success with media industry
"I have come to give myself less credit for where I am today and give circumstances more credit."
by Trent Thomas – Apr 15, 2024
SXSW Austin 2024: Mastercard spends 70% of marketing budget on experiences because 'your product and service is completely incidental'
"You appeal to consumers, to their needs, to their interests, and to their passions, your product and service is completely incidental to what the consumer should be desiring.”
by Trent Thomas – Mar 13, 2024
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on 'aggressively' embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
by Trent Thomas – Mar 12, 2024
SXSW Austin 2024: Paramount CTO on winning gen AI arms race
"As a media company, we're going to have a key voice in the evolution of AI systems.”
by Trent Thomas – Mar 11, 2024
SXSW Austin 2024: Meghan Markle and Katie Couric on using your voice and sexism in TV
"20% of editors of the most popular international online publications are women."
by Trent Thomas – Mar 11, 2024
SXSW Austin 2024: Creators lack professionalism, 'don't even understand what they are really selling'
Plus: Why brands should be looking to research the people that they want to work with.
by Trent Thomas – Mar 11, 2024
SXSW Austin 2024: Shrinking streaming market and Paramount's zombie channels
"If there is a merger of Paramount and Peacock, we hate to lose a buyer but maybe not in the next four months, but eventually we will see somebody else pop up in the game.”
by Trent Thomas – Mar 11, 2024
How specialised categories are on the rise with Total News
Jakeb Waddell and Vanessa Lyons talk the power of sport
by Trent Thomas – Feb 21, 2024
How The Brag Media's $8m sale came together and what's next
The Brag Media's Luke Girgis explains why he decided to sell 100% of the business
by Trent Thomas – Feb 12, 2024
The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi
The person with the highest cumulative score earns the ‘Marketing-Multi Super Bowl Ring’.
by Trent Thomas – Jan 25, 2024
"We'll always be a sports business" How Foxtel is responding to competition from Amazon
"We've been clear on our anti-siphoning position"
by Trent Thomas – Jan 8, 2024
Why Mediaweek's Next of the Best Awards ditched the under 40's format
"True inclusion means removing the barriers. Age should not be a barrier to potential or to recognition."
by Trent Thomas – Dec 21, 2023
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