Luke Hodge fronts MoneyMe's 'Kick Your Goals' TVC via Seven

Former AFL player Luke Hodge is the face of MoneyMe’s latest TVC campaign, ‘Kick Your Goals,‘ developed in partnership with Seven Network’s in-house marketing solutions team 7RED and creative unit Red Engine.

‘Kick Your Goals’ will be featured throughout the AFL 2024 season, in which Hodge will also be joining Seven’s commentary team.

Through the campaign, the digital lender and non-bank challenger is hoping to bolster its brand recognition and consideration as it gears up for expansion, encouraging Australians to use its online personal loans to reach their goals and dreams faster.

Set to debut during the Opening Round of the Toyota AFL Premiership season, which includes four matches across Queensland and New South Wales, the above-the-line move capitalises on pre-paid media buys MoneyMe banked during its acquisition of SocietyOne in March 2022.

Clayton Howes, chief executive officer of MoneyMe, said: “At MoneyMe, we believe in empowering individuals to go after their ambitions, and the ‘Kick your goals’ campaign aims to demonstrate how our personal loans can accelerate their journey towards achieving their goals.

“This campaign by 7RED and Red Engine aligns perfectly with our positive perspective on the economic outlook as we pursue growth.”

Richard Bray, MoneyMe’s chief marketing and sales officer, described the campaign as emphasising the similarities between AFL players and Australians who strive to achieve their goals.

“Just like AFL players need a team behind them to succeed, sometimes regular Aussies need a little help to kick their own goals faster. That’s exactly what a MoneyMe personal loan can provide – that financial help to accelerate their journey.”

Mediaweek

Luke Hodge fronts MoneyMe’s ‘Kick Your Goals’ campaign via Seven Network’s 7RED