Latest stories
DDB Sydney brings back world's oldest burger chant for Big Mac
Samantha McLeod: "It’s McDonald’s ‘feel good marketing’ at its best."
by Amy Shapiro – Apr 4, 2024
DDB Melbourne shares trade secrets for 100-year-old paint brand Berger
The black and white film doesn't show paint colours at all.
by Amy Shapiro – Apr 4, 2024
As creatives swoon over British Airways work, is there an Aussie equivalent?
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
by Amy Shapiro – Apr 4, 2024
Angela Smith: Not taking risks is the riskiest choice of all
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."
by Liam McCarten (SPONSORED CONTENT) – Apr 2, 2024
David Jones forges retail media partnership with Criteo
David Jones launched its stand alone retail media department, David Jones Amplify, in August last year.
by Amy Shapiro – Mar 27, 2024
Justin Hind's Reunion Agency launches first work for Rest Super
Reunion Agency, launched in June 2023, is co-led by Hind and Stephen Knowles.
by Amy Shapiro – Mar 26, 2024
SBS, Jack Nimble debut 'Alone Cologne' for Alone Australia Season 2
Notes of "smoked fish skin, unwashed skin, and greasy hair."
by Amy Shapiro – Mar 26, 2024
Matt Gudge appointed CMO at Dan Stinton's Healthengine
Stinton, to whom Gudge will report, said the hire "reflects our commitment to investing in both talent and technology to improve access to healthcare for Australians."
by Brittney Rigby – Mar 21, 2024
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
CommBank heroes home-lenders in latest campaign
Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."
by Amy Shapiro – Mar 15, 2024
Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024
Enigma launches third instalment of Kennards' Ken Oath campaign
Jack Mason: "The campaign keeps all the fun and likeable sentiments of the previous campaigns but really places the customer at the heart of the story."
by Alisha Buaya – Mar 15, 2024
Innocean, John Williamson honoured as adland's ARIA Award returns for second year
Annabelle Herd: “Musicians and advertisers both have a critical role in telling our nation’s stories and defining our culture."
by Amy Shapiro – Mar 15, 2024
TodayTix nabs Sarah Wilson as marketing director
Wilson will lead all sales and marketing efforts for the digital ticketing platform.
by Alisha Buaya – Mar 14, 2024
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