Bread Agency has developed a new communications platform and creative tagline for Connect Hearing. ‘Sounds Good’ was created by the agency as a way to simply communicate the benefit of prioritising hearing health with the Sonova-owned national healthcare network.
According to healthdirect, one in six Australians experience hearing loss, with noise exposure being one of the leading causes.
The new platform and tagline will be rolled out across a series of 30 and 15 second TV commercials, point-of-sale (in over 240 clinics across Australia), social media and digital assets.
Sonova’s marketing director, Renee Kraus, said Connect Hearing has “long operated behind the scenes, focused on cutting edge technology and client focused outcomes, enriching the lives of countless Australians over the years.”
“Our aim is to reach even more Australians, enabling our clients to enjoy the delight of hearing and living a life without limitations,” she said.
“This new communications platform is designed to educate and empower communities about the importance of hearing health so that they can take action.”
Bread Agency has worked with Connect Hearing since the agency’s inception. Co-founder Amaury Treguer added: “having the opportunity to release this new platform to support the brand further is very exciting for both teams.
“Being able to clearly hear what people say. Sounds good right?! That’s exactly what we’ve tried to encapsulate with this new tagline ‘Sounds good’.”
Bread Agency’s remit for the account entails strategy, creative, and content creation through always-on and campaign work.
Earlier this year, period underwear brand Modibodi announced the appointment of Bread Agency as its global social media partner, aiming to amplify the brand’s social presence across multiple regions including Australia, New Zealand, UK, France, and Germany.
See also: Modibodi taps Bread Agency as global social media partner
Credits:
Client: Connect Hearing (Sonova Group)
Social agency: Bread Agency
TV production: We Know Video
Media partner: HAVE Partners