Australian cashback platform Cashrewards is on the hunt for a new chief marketing officer.
In February, Mediaweek revealed Cashrewards’ then-CMO Nicole Bardsley had left to become head of marketing at Uber, Uber Eats, and Uber Car Share ANZ. Bardsley was at Cashrewards for two years, joining in January 2022.
Cashrewards is the country’s biggest cashback platform, with 2 million members and more than 2,000 retail brand partners including Apple, Amazon, Myer, Liquorland, Adidas, Bonds, Target, Booking.com and The Iconic. In her time at the brand, Bardsley led her team to reposition and modernise the brand, improve the customer experience, and create a new investment strategy.
Nicole Bardsley
Bardsley is not the only member of the Cashreward’s marketing team to depart the company recently. Around the same time she began the CMO role, the business named Matthew Poulier – formerly of Westpac, M&C Saatchi, and DDB – as its head of brand.
However, Poulier left the business in January to become global head of brand and content at cloud-based HR, payroll and benefits platform, Employment Hero. In January, Cashrewards named Lachlan Brahe as its general manager of retail media.
According to the the CMO job posting on LinkedIn, listed last week, the role involves leading the marketing efforts at Cashrewards with a focus on promoting a “Cashrewards-first” approach.
“The Chief Marketing Officer (CMO) is a pivotal role on the Cashrewards Executive Team responsible for shaping the organisation’s marketing strategy, planning marketing investment, driving customer acquisition and retention efforts and overseeing the execution of all marketing campaigns and initiatives,” the ad reads.
“The CMO plays a critical role in driving business growth, building brand value, contributing to revenue growth and achieving business objectives. As the voice of the customer on the executive team, the CMO is responsible for shaping the ideal customer experience and identifying insights to continually evolve and enhance the product experience for both members and merchants.”
Responsibilities include mentoring a high-performing marketing team, developing comprehensive marketing strategies covering brand management, customer engagement, growth, and more.
It also involves managing the marketing budget efficiently, utilising data-driven insights, fostering a performance-driven culture, and ensuring compliance with legal and regulatory standards.
See also:
Uber snares Nicole Bardsley as head of marketing
Cashrewards appoints Jaywing for search engine optimisation to drive acquisition