Latest stories
McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Amy Shapiro – Apr 17, 2024
Kia names its ute: The Tasman
The announcement answers Kia's blockbuster teaser ad launched in March.
by Amy Shapiro – Apr 16, 2024
Rapper Latto 'Talks Snacks' in Thinkerbell's latest for Menulog
The latest phase of the 'Did Somebody Say' platform was introduced last year with pop icon Christina Aguilera.
by Amy Shapiro – Apr 16, 2024
Michael Hill names Miranda Kerr as first brand ambassador
Kerr joins as part of the jewellery's global rebrand via CHEP.
by Amy Shapiro – Apr 15, 2024
Bupa launches first major work for ‘Healthcaring’ platform via Thinkerbell
The Healthcaring master brand platform was introduced by Thinkerbell in October 2023.
by Amy Shapiro – Apr 15, 2024
ANZ falcon returns in ‘DoppelFalcons’ via Special and PHD
“With fraud and scams on the rise, who wouldn't want one of the world's foremost avian predators on their side?"
by Amy Shapiro – Apr 15, 2024
Five by Five and This is Flow launch 'magical' campaign for Australian Payments Plus
Becky Worley: "We wanted to take that feeling of getting on top of your life-admin and dial it up."
by Amy Shapiro – Apr 12, 2024
Forethought expands Professors in Residence program
The program sees scholars with strong ties to Melbourne Business School dedicate time as in-office mentors and consultants to Forethought staff.
by Alisha Buaya – Apr 11, 2024
Emotive and Google AI partner to restore Tasmania's giant kelp forests
Hayes: "Our hope is that this groundbreaking work will have an impact not just here in Australia, but globally.”
by Amy Shapiro – Apr 11, 2024
The Hallway tells Aussies to get 'A Better Back-Up' for BCU Bank
“For all the brands in the world calling themselves either leaders or challengers, there aren’t many who proudly stake their claim as your best second choice."
by Amy Shapiro – Apr 10, 2024
Michael Hill jewellers enters 'new era' with brand refresh via CHEP
CMO Jo Feeney: "We want to alter perceptions of what people think the Michael Hill brand portrays and create an aspirational shift in the market."
by Amy Shapiro – Apr 9, 2024
Bastion launches first work for La Trobe Financial, Grandpa’s Gift
Chris Andrews: "We have created a campaign that we think truly captures the hearts of our investors."
by Amy Shapiro – Apr 9, 2024
BMF leads Tourism Tasmania's biggest Off Season campaign yet
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
by Amy Shapiro – Apr 9, 2024
Squarespace debuts first Trans-Tasman campaign, The Ditch
The campaign was led by Squarespace's in-house creative team.
by Amy Shapiro – Apr 8, 2024
Grill'd takes a jab at Macca's in latest work for Gather Round
Dunne: "Delicious, healthy food is part of our DNA, and as an iconic Australian brand, we will continue to communicate and celebrate this."
by Amy Shapiro – Apr 5, 2024
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