Latest stories
Thinkerbell launches candles that smell like BINGE Originals
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at an exact speed is kind of fun."
by Amy Shapiro – May 16, 2024
KFC's 'Look on the Fried Side of Life' named favourite Aussie ad
Telstra's This is Footy Country came in second place, with ALDI's Good Different following in third.
by Amy Shapiro – May 16, 2024
SBS focuses on starting life in a new country in Australia Explained marketing campaign
“The creative empowers and celebrates diverse migrant and refugee experiences."
by Tess Connery – May 16, 2024
Patties launches 'Blame it on the Menu' via TBWA\Melbourne and United
"There is a stereotype that if you eat frozen meals, you’re lazy or a loner. In reality, you’re anything but."
by Amy Shapiro – May 15, 2024
Red Rooster and Four'N Twenty launch collab via Leo Burnett
"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership."
by Amy Shapiro – May 15, 2024
'Marketing has to be flying the plane’: Richard Oppy on AB InBev's shift from M&A to marketing as growth driver
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
by Amy Shapiro – May 15, 2024
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Amy Shapiro – May 14, 2024
Howatson+Co and iSelect launch 'Save More' platform
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward."
by Amy Shapiro – May 14, 2024
Bernard Salt wants marketers to stop oversimplifying older demos
"They just need to be spoken to the right way and enticed into spending in various ways.”
by Amy Shapiro – May 13, 2024
‘Big disconnect between intention and action’: Ballesty chimes in on latest Leo Burnett study
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
by Amy Shapiro – May 13, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Amy Shapiro – May 10, 2024
'We need to come together to defend our industry': Josh Faulks opens AANA RESET
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth and profitability."
by Amy Shapiro – May 9, 2024
Customer Owned Bank Association leads digital campaign via Supercurious
According to Pollinate research, most Australians found their bank lacked a human touch.
by Amy Shapiro – May 8, 2024
Contiki and We are Social unveil 'Switch On Social Travel' challenge
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
by Amy Shapiro – May 8, 2024
Gippsland Dairy celebrates 'Slow Good' in new platform via Special
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland yogurt.
by Amy Shapiro – May 8, 2024
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