iSelect has launched its latest creative brand platform, Save More, via independent creative agency Howatson+Company, with spots that feature missing your husband’s “pig life crisis” and your wife’s second marriage, plus your existence becoming a local myth.
It marks the first creative work from Howatson since its appointment to the brand‘s account in December.
The platform highlights iSelect’s mission to make Australians’ lives easier by saving them time, effort, and money on their household bills.
Directed by Benji Weinstein, the campaign of comical extremes pokes fun at the consequences of spending too much time researching and comparing utilities, insurance, and household bills in a world overwhelmed by choice.
Launched on 12 May, the campaign has been rolling out across TV, cinema, BVOD, online video, and OOH channels, with additional support across digital and owned placements.
Lucy Rayment, executive of brand and customer at iSelect, said that “while it’s true that some Aussies do enjoy comparing every provider all by themselves, most find it complicated and time-consuming and would rather be doing other things they really love.”
“Our latest brand campaign aims to remind Aussies that iSelect and our Comparison Experts are here to help so they can get back to enjoying more of what matters to them most,” she said.
Howatson+Company’s executive creative directors, Richard Shaw and Jeremy Hogg, added that “there’s a clear ambition, from both a business and advertising point of view, to move the brand forward.”
“The launch of this platform complements this ambition perfectly, showcasing iSelect’s mission to help all Australians save time, effort and money,” they said.
Last week, Howatson+Co launched its first work for Australian payments company Tyro, unveiling a refreshed brand identity along with a brand campaign: Into business big time. The work was Howatson+Co’s first for Tyro since being appointed its creative and digital media agency of record in late 2023.
See also: Howatson+Co launches first work for Tyro