Tex-Mex-style food brand Old El Paso has announced its team of home star athletes with the Make Some Noise campaign ahead of the Paris 2024 Olympics.
As the official meal kit partner of the Australian Olympic Team, the campaign aims to capture the Olympic spirit with its star-studded lineup, while connecting food and sport as key elements of Aussie culture.
The ambassadors include professional Freestyle BMX star Logan Martin, who won gold at the Tokyo 2020 Olympics, two-time Olympian and team captain Mackenzie Arnold, who is also the goalkeeper for Women’s Super League club West Ham United, and Patty Mills, the Australian Team flag bearer and bronze medalist with the Boomers at the Tokyo 2020 Olympics, currently playing for the Miami Heat in the NBA.
As part of the campaign, the General Mills-owned label has also launched limited edition Australian Olympic Team themed versions across six of their key products featuring the “Home Team” athletes.
Bronwyn Cheng, head of world foods (Old El Paso) for Australia and New Zealand at General Mills, said the brand was proud to be the meal kit partner of choice for Team Australia in Paris this year.
“At the heart of every great meal is a great team, and Old El Paso is helping create authentic and meaningful connections to support athletes in the lead-up, during and post the Olympics.
“We’re excited to cheer on the home team along with the millions of Australians watching throughout July and August, encouraging everyone to get together and share our Old El Paso mealtime moments and making some noise whilst supporting the pinnacle of sporting talent.”
Commenting on the campaign, Martin said that “for a lot of athletes needing to refuel and reset after a long day of intense training, mealtimes are for families to come together and enjoy sharing vibrant flavours and connect over fun stories around the dinner table.”
Arnold added that “nothing unites the squad like the hard graft of training for big matches as a team. We also share the love of gathering to enjoy delicious home cooked meals with everyone bringing their own flavour to the table.”
Mills agreed: “As I’m mentally getting in the zone for Paris, uniting over fun flavours at the dinner table with my home team, combined with the ease of rustling up some Old El Paso speedy Mexican style food makes for the perfect pre-game mealtime choice.”
Logan Martin and Patty Mills
M&C Saatchi has also just unveiled its new campaign for Australian Retirement Trust (ART), urging Australians to Awaken Your Super, in partnership its media agency, Bohemia Group.
See also: M&C Saatchi and Bohemia unveil Awaken Your Super for Australian Retirement Trust
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Top Image: Mackenzie Arnold