Mastercard Australia has appointed Florencia Aimo as its new vice president, integrated marketing and communications, Australasia. Her appointment follows Kirsty Redfearn‘s departure from the position last month, after just over 12 years with the company.
Aimo will report to Mastercard’s division president of Australasia, Richard Wormald, and its executive vice president, integrated marketing and communications, Asia Pacific, Julie Nestor.
In her new position, Aimo will lead the marketing efforts for Australia, New Zealand, and the Pacific Islands, overseeing a team of 10 tasked with delivering consumer and B2B marketing strategies, managing sponsorships, nurturing merchant partnerships, and handling communications.
She will play a pivotal role in the growth of Mastercard’s marketing strategies, and oversee its brand assets and partnerships – including the Australian Open and Mastercard’s digital brand platform, priceless.com.
She moves from her previous post as senior area director of marketing for the Australia, New Zealand and Pacific region at Marriott International. There, she led marketing strategies through brand, public relations, digital, loyalty and partnerships to raise brand awareness and drive hotel performance across a portfolio of 46 hotels and 15 brands.
Aimo spent just shy of nine years at the hospitality giant in various marketing positions. During her time, she supervised the launch of 20 new hotels and introduced six new brands to the Australian market, including Aloft, Moxy, The Ritz-Carlton, and W Hotels.
Prior to Marriott, Aimo tenured at Hilton for 10 years.
Earlier this week, Mastercard announced its Australian-first motion picture without pictures, Touch, was now being taught in film schools and entering the international film festival circuit, following its premiere at the Westpac OpenAir cinemas in February.
The production and creative were led by Mastercard’s agency partner, Howatson+Company, with the creative agency bringing together blind and low vision (BLV) and non-BLV collaborators from around the world.
See Also: Mastercard and H+Co’s film for low vision audiences hits festival circuit
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Top Image: Florencia Aimo