Brands
Latest stories
Red Rooster and Four'N Twenty launch collab via Leo Burnett
"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership."
by Amy Shapiro – May 15, 2024
Samsung launches Clash of Commuters Fortnite with CHEP
"It needs potholes, it needs distractions and cramped spaces, and perhaps even an element of motion sickness."
by Jasper Baumann – May 15, 2024
'Marketing has to be flying the plane’: Richard Oppy on AB InBev's shift from M&A to marketing as growth driver
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
by Amy Shapiro – May 15, 2024
Wellcom Sydney brings Stanley Water Bottles to Australian Fashion Week
The agency was appointed as Stanley's agency of record in October last year.
by Alisha Buaya – May 14, 2024
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Amy Shapiro – May 14, 2024
Howatson+Co and iSelect launch 'Save More' platform
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward."
by Amy Shapiro – May 14, 2024
Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Amy Shapiro – May 14, 2024
Exclusive: CommBank launches Truyu via Supermassive
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
by Amy Shapiro – May 14, 2024
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – May 14, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Amy Shapiro – May 10, 2024
Smith's launches new brand platform 'Joy is a Simple Recipe' via Goodby Silverstein & Partners
Smith’s will work with Special Group in Australia to tap into country-specific audience insights.
by Alisha Buaya – May 10, 2024
AANA RESET recap: LEGO, Matildas, Barbie, AB InBev
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
by Brittney Rigby – May 10, 2024
Customer Owned Bank Association leads digital campaign via Supercurious
According to Pollinate research, most Australians found their bank lacked a human touch.
by Amy Shapiro – May 8, 2024
Contiki and We are Social unveil 'Switch On Social Travel' challenge
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
by Amy Shapiro – May 8, 2024
Gippsland Dairy celebrates 'Slow Good' in new platform via Special
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland yogurt.
by Amy Shapiro – May 8, 2024
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