Brands
Latest stories
Thinkerbell launches second instalment of 'I Saw it on BINGE'
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
by Amy Shapiro – May 7, 2024
Mediaweek with Simon Ryan: Labelium sale, M&As, brand building, competition
RyanCap roadmap: "It's really important staff, clients and associates realise that our plan has not changed."
by James Manning – May 7, 2024
Whittaker’s Hello Chocolate Lovers brand platform launches via Bastion Shine
Rich Maddocks: "We think we’ve hit on an area that’s not only entertaining but also incredibly relatable."
by Amy Shapiro – May 7, 2024
Howatson+Co launches first work for Tyro
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning statement."
by Amy Shapiro – May 6, 2024
Thinkerbell celebrates Star Wars Day with Hahn Solo
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney, Melbourne, and Adelaide.
by Amy Shapiro – May 6, 2024
Bumble rebrand the first step to make dating better for women: APAC's Lucille McCart
"It’s the first of many exciting updates we are making to address our community’s needs."
by Amy Shapiro – May 6, 2024
Bryden Campbell: Bonza's demise offers lessons for next budget airline
In our continued cost-of-living crunch, Bonza could - and should - have worked.
by Patrick Whitnall – May 6, 2024
National Breast Cancer Foundation appoints VML
"It’s not every day you get the chance to make a real difference for the lives of thousands of people."
by Amy Shapiro – May 6, 2024
Right audience, right time, right place: How Finish stayed a category-leader in cost-of-living crisis
"We had an 11% increase in purchase intent – and that's one of the most ridiculous numbers I've seen in five years."
by Tess Connery – May 3, 2024
Endeavour Group pitches creative for key brands
M&C Saatchi is the incumbent for BWS, and Thinkerbell holds the Dan Murphy's account.
by Amy Shapiro – May 3, 2024
HAVAS Red wins PagerDuty account
Shane Russel: "Winning PagerDuty is testament to the people, strategy, and innovation we bring to corporate and B2B communications."
by Amy Shapiro – Apr 30, 2024
Old El Paso 'Make Some Noise' for Olympic ambassadors
Bronwyn Cheng: "At the heart of every great meal is a great team."
by Amy Shapiro – Apr 30, 2024
M&C Saatchi and Bohemia unveil Awaken Your Super for Australian Retirement Trust
Michael McEwan: "This work assumes a leadership stance."
by Amy Shapiro – Apr 29, 2024
FutureBrand revamps Strike brand for Funlab
Flanagan: "Strike has been a stalwart for over two decades and the work that has been done will ensure that it remains so for decades to come."
by Amy Shapiro – Apr 29, 2024
DiDi taps Disney's Tim Farmer for head of brand marketing ANZ role
Farmer will go up against Uber's new marketer, Nicole Bardsley, who joined the rideshare leader in February, as revealed by Mediaweek.
by Amy Shapiro – Apr 29, 2024
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