Wellcom Sydney has brought Stanley Water Bottles to Australian Fashion Week 2024.
The creative production agency was appointed as the brand’s agency of record in October last year and developed a brand campaign for AFW.
Marnie Darren, Wellcom general manager, said: “The clothes we wear tell our stories and Stanley is an icon brand that has been embraced as a fashion accessory. The campaign is a demonstration of the effortless way the Stanley brand fits in fashion.”
Peter Citroni, Wellcom creative lead, said: “Stanley’s partnership with AFW gave us the opportunity to play with the product in a different context – bringing Stanley and fashion together. Everyone gets thirsty, it’s a bit of fun.”
The 110-year-old water bottle brand launched in Australia last September.
Stanley brand manager, James Cowling, said: “The AFW sponsorship is a natural fit with our brand. The fashion audience is a great reflection of our society’s cultural diversity. For an iconic brand like Stanley and in a multicultural nation like Australia, we want Stanley to stand alongside events and moments that represent the rich tapestry of cultures.”
The AFW Stanley campaign can be seen on socials, OOH, and on the runway at the Carriageworks event, commencing 13 May and stretching across the week.
Earlier this year, the creative production agency crafted a brand campaign for ACERO, a premium fitness and personal training gym founded by celebrity trainer Jono Castano and chief executive office Amy Castano.
The campaign, designed to convey both emotional sentiment as well as physical and mental strength, aspires to reflect the passion of ACERO’s founders.
See also: ACERO shakes celebrity fitness image in ‘Realise Your Potential’ campaign with Wellcom
Credits:
Client: Stanley
Creative Production Agency: Wellcom Sydney
Creative Director: Oli Hammerton
Creative Lead: Pete Citroni
Group Account Director: Hugh Fletcher Photographer: James Giles
Video: Leo Harunah
Stylist: Jessica dos Remedios
Producer: Christina Kouvaras