Agency News
Latest stories
IMAA kicks off 2025 with Indie-Pendence day conference
Sam Buchanan: 'The stellar line-up of panellists and speakers is testament to the strength of the independent media sector and its continued growth nationally.'
by Alisha Buaya – Feb 11, 2025
Matt Pearce promoted to chief strategy officer at DDB Group Melbourne
Mike Napolitano: 'He’s a great strategic mind and with his leadership we’ll continue to help grow the fortunes of our clients and their brands.
by Alisha Buaya – Feb 11, 2025
Communications consultancy Allegory launches
Miriam Wells: 'There’s immense potential in our mix of earnest and audacious, highbrow and lowbrow to deliver impactful, meaningful work, all while having a lot of fun.'
by Alisha Buaya – Feb 11, 2025
The Core Agency debuts revamped branding
Christian Finucane: 'Advertising remains central to what we do, but we’re increasingly getting recognised for our branding work.'
by Alisha Buaya – Feb 10, 2025
Lee Kum Kee and Gelato Messina collaborate on limited-edition flavours via Clemenger Group
This collaboration is proof that with the right storytelling (and in this instance, a bit of culinary courage to equal parts brand bravery), you can show up in places consumers least expect – and love every bite of it,” said Victoria Fruean,
by Alisha Buaya – Feb 10, 2025
Afterpay 'Own It' in new brand campaign via 72andSunny
Joel Moran: 'Our 'Own It' campaign is not just about making a statement, it's about reshaping the narrative.'
by Alisha Buaya – Feb 10, 2025
Think HQ expand Lipton Teas remit with Bushells and PUKKA brands
Wellison D’Assuncao: 'We are so glad that we can keep building on the great work we’ve done with Lipton.'
by Alisha Buaya – Feb 10, 2025
McDonald's asks 'what side are you on' in new McSmart campaign via DDB Sydney
Jack Nunn: 'McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.'
by Alisha Buaya – Feb 10, 2025
Summer Treseder and Kate O'Loughlin join Wavemaker
James Boardman: 'They are part of a new generation of dynamic and award-winning strategists.'
by Alisha Buaya – Feb 10, 2025
Lyka launches the pawfect campaign with Alchemy One
Cara Sayer-Bourne: 'Working with the Lyka team, who are collaborative and data-driven, has allowed us to craft a strategic, creative, and impactful plan.'
by Alisha Buaya – Feb 9, 2025
Creative agency leaders reveal their takes on Super Bowl LIX ads
DDB Melbourne’s James Cowie, Snack Drawer’s Hannah McElhinney and Ryan Petie from Publicis Worldwide Australia share their thoughts on a selection of Super Bowl ads.
by Alisha Buaya – Feb 8, 2025
Example continues partnership with hospitality group Etymon
Adam Petta: 'Example’s unrivalled expertise and creative approach to help us build awareness and showcase our world-class venues.'
by Alisha Buaya – Feb 7, 2025
Smith’s chips draws on celebrating all the simple joys via Special
Katherine Twomey: 'We’re looking forward to where this and future work can remind Aussies why they love Smith’s.'
by Alisha Buaya – Feb 7, 2025
Campbells launches We’ve Got You campaign via Paper + Spark
Anthony Russo: 'This campaign reinforces that we’re here to make their lives easier with our exceptional service and depth of product offering.'
by Alisha Buaya – Feb 7, 2025
Claxon unveils rebrands as it finalises integration with Embark
Daniel Willis: 'We’ve never been just another marketing agency. We see ourselves as a chainsaw among apples and oranges, and our new brand reflects that sharper edge.'
by Alisha Buaya – Feb 7, 2025
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