Campbells launched its new campaign aimed at reigniting small business owners’ awareness of the brand, and its position as a foodservice wholesaler.
In collaboration with creative marketing agency Paper + Spark, the ‘We’ve Got You’ campaign that empathises with the challenges of running a small business and keeping stock levels in check.
The campaign positions the foodservice wholesaler as a champion of convenience, ease, and service that make a real difference to busy business owners.
“At Campbells, we make it our business to help your business run smoothly. We’ve got you,” said Anthony Russo, marketing, Campbells.
“We understand the daily pressures of small business owners, and this campaign reinforces that we’re here to make their lives easier with our exceptional service and depth of product offering, while continuing to offer value for money across our range,” he added.
Paper + Spark’s creative delivers the ‘We’ve Got You’ message to life through a series of 30-second ads that show how Campbells flexibility and commitment to supporting business owners. The campaign marks a new brand positioning for the wholesale foodservice business, setting it apart from competitors that focus primarily on price.
Paul Everson, director at Paper + Spark, said: “Small business owners don’t just want the cheapest option—they want reliability, service, and efficiency.
“Campbells understands that, and ‘We’ve Got You’ delivers that message with humour, insight and impact,” he added.
The new campaign has now rolled out across digital, social, and in-store channels, and reinforces Campbells’ role as the wholesaler that best understands and supports Australian small businesses, doing everything they can to support their success.
Campaign Credits:
Agency: Paper + Spark
Client: Campbells
Production: Condi Bro’s Production