The Core Agency is marking its 17th year in business with a revamped new look.
The creative and branding agency has built on its existing ‘Punch Above’ position to reinforce the values and attributes of its approach.
The Core Agency’s refreshed new look with an updated hand-drawn logo reflecting the agency’s attention to detail, colour palette, messaging and visual language that symbolise the impact of ideas that speak to the position.
Independent brand consultant Richie Meldrum brought the transformation to life and worked with the agency’s internal team to refine and articulate their story with an outsider’s perspective.
“Advertising remains central to what we do, but we’re increasingly getting recognised for our branding work. With the team creating three new brands last year, it was exciting to see them work their magic on our own brand,” Christian Finucane, founder and creative partner at The Core Agency, said.
Rebecca Turner, managing partner at The Core Agency, added: “I’m definitely guilty of being too close to our brand, so it was great to bring in Richie’s fresh perspective – the same way we do for our clients. I wholeheartedly believe our team and work Punch Above, and now our branding does too.”
Last year, The Core agency was tasked with launched an out-of-home brand campaign that celebrated the 38-year strong partnership between QBE Insurance and the Sydney Swans. The hero visual in the OOH ads features player Isaac Heeney celebrating on the field at the Sydney Cricket Ground, with QBE’s branding displayed in the background.
The agency also launched the integrated campaign for Just Better Care, highlighting the personalised services to customers.The campaign for the in-home aged care and disability support services provider features 15-second vignettes highlights how the provider offers individual services to every customer.
Credits:
Design Director: Nick Williams
Strategist and Writer: Richie Meldrum
Managing Partner: Rebecca Turner
Creative Partners: Christian Finucane & Jon Skinner