Wavemaker has welcomed the appointments of Summer Treseder and Kate O’Loughlin to the GroupM agency.
Treseder and O’Loughlin, who join from Initiative, step into the roles of associate strategy director and O’Loughlin as strategy director, respectively.
During her tenure with Initiative Sydney, Tresder has worked with clients such as Amazon and Goodman Fielder. At Wavemaker, she will lead media strategy and planning in the entertainment, tourism, and FMCG categories, drive client growth and enhance Wavemaker’s capabilities
Tresder has an impressive number of industry accolades to her name, including a Cannes Young Lions and Young Spikes Gold winner, MFA NGEN Awards, and the Advertising Week APAC Future is Female Awards.
O’Loughlin is also highly awarded as a Young Spikes Gold winner, an MFA NGEN Award Winner, and recognised in the Advertising Week APAC Future is Female Awards. She spent the last three years at Initiative and four years before at PHD. During her time at Initiative, she led strategic output for high-profile clients including Amazon.
At Wavemaker, O’Loughlin will be responsible for developing innovative strategies for clients embracing creativity and challenging conventions to deliver brand growth.
Treseder said of her new role: “I’m pumped to be joining Wavemaker and can’t wait to bring to life some amazing work for my clients that embraces the agency’s positive provocation approach. The opportunity to take on fresh challenges in a new agency environment drew me to Wavemaker – and their impressive new Sydney Campus didn’t hurt either!”
O’Loughlin added: “Wavemaker has awesome momentum right now, and I’m super stoked to bring Wavemaker’s belief in ‘positive provocation’ to life alongside a team of truly incredible leaders and strategic thinkers.”
“We are thrilled to welcome Summer and Kate to the Wavemaker family,” chief strategy officer James Boardman said. “They are part of a new generation of dynamic and award-winning strategists. Their proven track record of innovative thinking and award-winning work speaks for itself. They both share Wavemaker’s spirit of positive provocation and will play a key role in shaping the future of our clients’ brands.”
O’Loughlin and Treseder joined Wavemaker in January 2024.
Wavemaker has also made internal promotions, with Marco Del Castillo and Bec Drummond stepping up from group strategy directors to joint heads of strategy, recognising their contribution over the past decade in leading strategy for Wavemaker’s key clients.
Del Castillo and Drummond will continue to report to Boardman and lead Wavemaker’s strategic output alongside James Hier, chief product officer.
–
Top image: Kate O’Loughlin, James Boardman, Summer Treseder