From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
Jayden Harris: 'Partnering with TikTok provides the ideal platform to engage our core audience and connect with their passion for self-expression.'
Jane Sullivan: 'By amplifying the key sensory elements of Calypso Mangoes, we created a truly immersive experience across channels, setting the stage...
'I am thrilled that the company maintained its number one ranking,' Aimee Buchanan said.
As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely...
James Hier: 'Ryan is a unicorn in the industry with his ability to apply rigour and magic to media.'
WPP on the future, Podcasts with Layne Beachley and Adam Spencer, ARN, Canva, Meta, Inside the Mailchimp House
Peter Vogel: "Promoting from within is a big part of Wavemaker’s culture of positively provoking growth for our people, our business and...
Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
"It’s a pivotal moment for our new University, and it’s wonderful to see our new brand come to life through this initial...
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
Hilary Badger: "The interesting paradox here is this great array of tech used to honour something very humble.”
Peter Vogel said the program "breaks down borders and allows our top talent to immerse themselves in the culture of our international...
GroupM joined forces with Amaze in 2023 and is now one of the first companies in Australia to roll out a pilot.
