OMA
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Out of Home talent honoured at the 2025 Outdoor Media Association Industry Awards
Elizabeth McIntyre: 'The Industry Awards are a rare moment for Out of Home to hit pause, come together, and celebrate our people.'
by Talon Editor – May 9, 2025

OOH advertising reaches 97% of Australians aged 14+ each week
Elizabeth McIntyre: 'Out of Home is not just maintaining relevance, it’s growing, evolving, and proving its strength in today’s complex media environment.'
by Alisha Buaya – May 8, 2025

Striking new OMA campaign underscores the public value of Out of Home advertising
Elizabeth McIntyre: 'People see an ad in a public space, but what they don’t see is how that ad is helping pay for the infrastructure we all rely on, and how much it saves taxpayers.'
by Talon Editor – Apr 30, 2025

OOH industry reports 334.1 million in media revenue for Q1 2025: OMA
Elizabeth McIntyre: 'We're in a strong position for sustained growth this year and beyond.'
by Alisha Buaya – Apr 15, 2025

Victoria’s Department of Transport and Planning joins OMA
DTP spokesperson: 'By joining the OMA, we look forward to engaging with industry leaders and contributing to the ongoing development of the sector and our communities.'
by Alisha Buaya – Apr 9, 2025

Specsavers Welcome to Melbourne Campaign wins Grand Prix at inaugural OMA Creative Awards
Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking and innovation will take outdoor advertising in the years to come.'
by Alisha Buaya – Apr 4, 2025

OMA Creative Awards debuts with lively jury discussion and Cannes prize
CEO Elizabeth McIntyre: 'We've been so blown away with the number of entries and their quality, we might run the awards every six months.'
by Mediaweek Admin – Apr 1, 2025

OMA reveals inaugural creative awards finalists
Elizabeth McIntyre: 'The volume of entries was far greater than we anticipated, which is a clear signal of the strength and vibrancy of Out of Home in Australia.'
by Alisha Buaya – Mar 27, 2025

OOH industry sees 8% growth in 2024 as digital dominance continues
The Transport category saw the most significant percentage increase.
by Emma Shepherd – Feb 25, 2025

OMA launches inaugural Creative Awards to celebrate OOH creativity
Elizabeth McIntyre: 'The OMA Creative Awards shine a spotlight on our finest creative minds and the freshest work driving OOH’s ongoing success.'
by Alisha Buaya – Feb 3, 2025

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