The Outdoor Media Association (OMA) has launched the 2024 OMA Creative Awards, a new annual programme celebrating the best of Out of Home (OOH) advertising creativity.
To celebrate the launch, the OMA offers complimentary entry to its six categories for the first year. This year’s Grand Prix-winning creative team (of two) will be awarded a trip to the prestigious 2025 Cannes Lions Festival of Creativity in June, including return flights, accommodation in Cannes and a Festival Pass.
The new categories include: Best Classic Campaign, Best Digital or Programmatic Campaign, Best Innovation or Sustainability Campaign, Best Multi-Format Campaign (3+ formats), Best Small Format Campaign and Best Special Build Campaign.
Entries are open until 7 March and must be campaigns that ran from 1 January 2024 to 31 January 2025 and will be judged by a panel of industry leaders with creative, marketing and OOH expertise.
Elizabeth McIntyre
“Creativity is pivotal to delivering impactful and engaging Out of Home campaigns. Our unmatched national presence across streets, transport hubs, retail spaces, classic and digital formats provide endless opportunities for innovation,” Elizabeth McIntyre, OMA CEO, said.
“The OMA Creative Awards shine a spotlight on our finest creative minds and the freshest work driving OOH’s ongoing success. Sending our inaugural Grand Prix winners to Cannes this year is also a fitting way to reward and support our world-class creative talent.”
Building on the success of the OMA’s previous Creative Collection programme, the new awards reflect the industry’s commitment to advancing innovative ideas in OOH and celebrating outstanding creative work across all outdoor formats.
The awards launched comes after OMA partnered with AUSVEG and Health and Wellbeing Queensland (HWQLD) to launch the 2025 iteration of its Fresh veg, deliciously affordable campaign, last week.