The Out of Home (OOH) industry has had a 16.13 per cent rise in net media revenue for Q1 2025, reporting 334.1 million, up 287.7 million for the same period in 2024, according to the Outdoor Media Association (OMA)
Digital OOH (DOOH) revenue now accounts for 75.6% of total net media revenue year-to-date, up from 74.2% per cent this time last year.
Elizabeth McIntyre, OMA CEO said: “This result is another clear signal that Out of Home has emerged as a medium that gives brands the high visibility and impact they need.
“With consumer mobility continuing to rise, ongoing innovation across the sector, and MOVE, we’re in a strong position for sustained growth this year and beyond.
“Our members have already demonstrated their unified strength in the first quarter of this year, supporting the Fresh Veg, Deliciously Healthy campaign, which has now reached $41 million in advertising value since its inception in 2021, and launching the inaugural Creative Awards to celebrate the very best in Out of Home creative across Australia.”
Elizabeth McIntyre
Ready to MOVE
The positive results comes as the OOH industry is preparing for MOVE, an industry-led audience measurement system to provide data richness for campaign planning and reporting. Covering metro and regional audiences, all formats, and incorporating seasonality, MOVE will deliver granular audience measurement for Out of Home advertising.
The OMA also recently celebrated the first-ever OMA Creative Awards, celebrating the best in outdoor advertising creativity across Australia.
The Grand Prix was won by Welcome to Melbourne campaign for Specsavers ANZ, created by TBWA\Melbourne.
Lead creatives Tom Badge and Alana Wood have been awarded a trip to the 2025 Cannes Lions International Festival of Creativity in June, including return airfares, accommodation in central Cannes and full festival passes.
The Executive Jury also awarded an Honourable Mention to the Black Friday Sale campaign for Kitchen Warehouse, created by Special Group’s Matt Aitken and Mark Schöller.