Mindshare
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NAB celebrates how footy brings Aussies together in new AFL sponsorship campaign via TBWA\Melbourne and Mindshare
Matt Stoddart: 'It’s a beautiful thing across all levels of footy when a player kicks their first goal and everyone gets around them.'
by Alisha Buaya – Mar 13, 2025

Mindshare appoints chief investment officer
Melissa Hey: 'He brings a wealth of experience and a forward-thinking, client-focussed mindset to this new role as CIO.'
by Alisha Buaya – Feb 19, 2025

Mindshare names its national head of strategy
Gavin Gibson: 'His expertise and leadership will continue to further Mindshare’s momentum as the agency continues to deliver on our good growth commitment to our clients.'
by Alisha Buaya – Feb 13, 2025

Aperol gondola experience returns for third year via Blobfish International
The Aperol Boats activation will run in Melbourne until end of February 2025.
by Alisha Buaya – Jan 20, 2025

Initiative nabs Volvo's media account after 25 years with Mindshare
The Swedish car manufacturer's media spend is approximately $500 million, according to COMvergence.
by Alisha Buaya – Jan 6, 2025

Tess Eastcott joins Mindshare as NAB managing partner
Christian Solomon: 'Our partnership with NAB is one we value immensely, and we’re excited to see how Tess will lead us forward as we continue to evolve and grow together.'
by Mediaweek Admin – Nov 21, 2024

Mindshare nabs Foot Locker's media planning and buying account
Maria Grivas: 'We are excited to bring our Good Growth and Transformation approach to the task of growing Foot Locker in a disrupted marketplace.'
by Mediaweek Admin – Nov 19, 2024

Seven 2025 upfront: Media buyers on network's 'smart strategy' and 'clear focus' in programming and total TV buying for the year ahead
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its stakeholders, advertisers, agencies and brands with the launch date of Phoenix -…
by Alisha Buaya – Nov 18, 2024

Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand
As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely with agencies Mindshare, Wavemaker and EssenceMediacom.
by Alisha Buaya – Oct 30, 2024

GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024

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