Mindshare has promoted Elliott Eldridge to the role of national head of strategy.
In the role, Eldridge will work with the wider strategy and planning team to drive the GroupM agency’s Good Growth agenda and deliver growth for clients He will also be responsible for how the strategy team goes beyond the brief and answers the more pertinent business tensions that marketers are now facing.
Eldridge steps into the national role with responsibility for Mindshare’s Melbourne and Sydney client base, after four years leading strategy for its Sydney office.
He will report into the chief product officer, Gavin Gibson and work closely with the national head of connections planning, Laura Fell, and Sally Hellyer, the national head of business insights, to deliver data-backed strategies for clients.
Gibson said of Eldridge’s appointment: “I’m fortunate to get to partner with such a passionate and innovative strategist like Elliott. His expertise and leadership will continue to further Mindshare’s momentum as the agency continues to deliver on our good growth commitment to our clients.”
Eldridge said of his new role: “I am incredibly honoured to take on this new role, where I will have the privilege of leading our talented and dynamic team across both Sydney and Melbourne. Mindshare has such a strong legacy in strategy.
“Having been part of the team for five years now, I am beyond excited to continue this legacy and together with the incredible strategy team, take the product to the next level.”
Eldridge will continue to support Mindshare’s ongoing success in the market, following key client wins over the last 12 months, including Unilever, Footlocker and Nova.
Top image: Elliott Eldridge