Mindshare has promoted Nik Doble to the role of chief investment officer.
Doble, who has more than 15 years of experience in the media industry, joined Mindshare 18 months ago from OMD.
In the new role, he will be responsible for overseeing the investment teams across Sydney and Melbourne. Doble will work with GroupM chief investment officer, Melissa Hey, to oversee a client portfolio including Unilever, Foxtel, NAB and Nike.
Hey said: “Nik’s contributions are already driving value and outcomes for clients alongside strong strategic partnerships with publishers. He brings a wealth of experience and a forward-thinking, client-focussed mindset to this new role as CIO.
“Nik’s ability to approach challenges with fresh perspectives and lead with purpose will undoubtedly drive Mindshare to new heights,” she added.
Maria Grivas, Mindshare Australia CEO, added: “Since joining the team, Nik has consistently shown us exactly what he does best – from driving strategic investment partnerships to further enhancing our Good Growth proposition. I thoroughly look forward to continuing to work closely with Nik and am excited to see him flourish in this new and exciting role.”
Doble said of his new appointment: “I am honoured and excited to step into the role of chief investment officer at Mindshare. It’s been a privilege to work alongside so many incredible individuals and teams over the past 18 months, expanding our partnerships in market and tackling the tensions faced by marketers.
“I’m eager to continue building on Mindshare’s strong foundation and Good Growth proposition to drive greater success for our clients.”
Doble’s promotion comes after the GroupM agency recently promoted Elliott Eldridge to the role of national head of strategy.
Top image: Nik Doble