Initiative
Showing 31 - 40 of 106 results
Initiative promotes Megan Davey to head of Melbourne
Her new role with the Mediabrands agency follows the resignation of Sarah James, who has moved to GroupM's EssenceMediacom.
by Alisha Buaya – Jul 12, 2024
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jun 11, 2024
Media Movers: Fein, Geer, and Colter, Mat Baxter, Natalie Harvey, Jacqui Abbott, Adrián Flores
Mediaweek looks back on May's big moves - and there's plenty of them.
by Alisha Buaya – May 31, 2024
Exclusive: $20m Dulux media account up in the air amid Initiative exits
DuluxGroup chose Mediabrands just days before Fein, Geer, and Colter resigned, Mediaweek can reveal.
by Talon Editor – May 29, 2024
'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
by Alisha Buaya – May 17, 2024
Updated: Melissa Fein, Sam Geer, and Chris Colter leave Initiative for Accenture Song
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and professional pace over the next few weeks/months."
by Talon Editor – May 16, 2024
'ALUMNI was such an ambitious idea': How MasterChef challenges traditional sponsorships
Chris Colter: "We appreciate the costs and the orchestration of an idea of this magnitude are second to none but so was the opportunity."
by Talon Editor – May 14, 2024
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – May 14, 2024
Cancer Chicks launches 'FUCC IT' via Initiative IMPACT and MBCS
The platform aims to make its tagline “a cultural catch cry” that empowers young women not to let cancer or illness define their lives.
by Talon Editor – Apr 24, 2024
MasterChef and Crown Resorts launch pop-up restaurant, ALUMNI
The restaurant is a collaboration between Initiative, Mediabrands Content Studio, Paramount Brand Studio, and Endemol Shine Australia.
by Talon Editor – Apr 24, 2024
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